001441832 000__ 04485cam\a22005657i\4500 001441832 001__ 1441832 001441832 003__ OCoLC 001441832 005__ 20230309003345.0 001441832 006__ m\\\\\o\\d\\\\\\\\ 001441832 007__ cr\cn\nnnunnun 001441832 008__ 220207t20212021nyu\\\\\ob\\\\001\0\eng\d 001441832 019__ $$a1290814797$$a1290840359$$a1291317770$$a1292357521$$a1294391608$$a1295440851 001441832 020__ $$a1484275020$$q(electronic book) 001441832 020__ $$a9781484275023$$q(electronic bk.) 001441832 020__ $$z1484275012 001441832 020__ $$z9781484275016 001441832 0247_ $$a10.1007/978-1-4842-7502-3$$2doi 001441832 0248_ $$a9781484275016 001441832 0248_ $$a9781484275023 001441832 035__ $$aSP(OCoLC)1295469386 001441832 040__ $$aORMDA$$beng$$erda$$epn$$cORMDA$$dEBLCP$$dYDX$$dOCLCF$$dNOC$$dGW5XE$$dSTF$$dTOH$$dOCLCO$$dOCLCQ$$dN$T$$dUKAHL$$dOCLCQ 001441832 049__ $$aISEA 001441832 050_4 $$aHD87.5$$b.S33 2021eb 001441832 08204 $$a338.9$$223 001441832 1001_ $$aSchaufeld, Jerry,$$eauthor 001441832 24510 $$aCommercializing growth :$$bconnecting valuation with management and governance methodologies /$$cJerry Schaufeld. 001441832 250__ $$a[First edition] 001441832 264_1 $$a[New York City] :$$bApress,$$c2021. 001441832 264_4 $$c©2021 001441832 300__ $$a1 online resource (113 pages) 001441832 336__ $$atext$$btxt$$2rdacontent 001441832 337__ $$acomputer$$bc$$2rdamedia 001441832 338__ $$aonline resource$$bcr$$2rdacarrier 001441832 347__ $$atext file 001441832 504__ $$aIncludes bibliographical references and index. 001441832 5050_ $$aChapter 1: Growth an Introduction -- Chapter 2: Growth Rates -- Chapter 3: Global Perspective -- Chapter 4: Strategy and Business -- Chapter 5: Organizational Impact and Corporate Culture -- Chapter 6: Growth Resources Acquisition -- Chapter 7: Allocation of Resources -- Chapter 8: Market and Branding Considerations -- Chapter 9: Capital/ Financial Considerations -- Chapter 10: The Role of Technology -- Chapter 11: Risks and their Mitigation -- Chapter 12: Summary -- Appendix A: Before you Initiate: Investigate. 001441832 506__ $$aAccess limited to authorized users. 001441832 520__ $$aLink commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today--an arcane, statistical methodology--and bring it into the realm of modern management decision making. There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success. Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor's efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity. What You Will Learn Allocate growth resources, including the decision process, internal governance, and empowering leadership Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more Know the role of technology/IP, including the current state of application and the role of proprietary information Consider risk and downside, including company failure, loss of market share, and loss of key people/customers Who This Book Is For C-level management and above; corporate governance professionals; boards of directors; CEOs; venture and other investment organizations; business school academics, faculty, and students; and accounting, regulatory, and legal professionals. 001441832 542__ $$f© Copyright 2021 Jerry Schaufeld.$$g2021 001441832 588__ $$aOnline resource; title from title details screen (O'Reilly, viewed February 7, 2022). 001441832 650_0 $$aEconomic development$$xPlanning. 001441832 650_6 $$aPolitique économique. 001441832 655_0 $$aElectronic books. 001441832 77608 $$iPrint version:$$aSchaufeld, Jerry.$$tCommercializing Growth.$$dBerkeley, CA : Apress L.P., ©2021$$z9781484275016 001441832 852__ $$bebk 001441832 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-7502-3$$zOnline Access$$91397441.1 001441832 909CO $$ooai:library.usi.edu:1441832$$pGLOBAL_SET 001441832 980__ $$aBIB 001441832 980__ $$aEBOOK 001441832 982__ $$aEbook 001441832 983__ $$aOnline 001441832 994__ $$a92$$bISE