The post-pandemic business playbook : customer-centric solutions to help your firm grow / Ofer Mintz.
Mintz, Ofer, author.
2021
HF5415.5
Available Online

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Title
The post-pandemic business playbook : customer-centric solutions to help your firm grow / Ofer Mintz.
Author
Mintz, Ofer, author.
ISBN
9789811658686 (electronic bk.)
9811658684 (electronic bk.)
9789811658679
9811658676
DOI
https://doi.org/10.1007/978-981-16-5868-6
Published
Singapore : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource (1 volume) : illustrations (color).
Item Number
10.1007/978-981-16-5868-6 doi
Call Number
HF5415.5
Dewey Decimal Classification
658.812
Summary
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the books solutions to navigate through and succeed in the post COVID-19 future.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Post-pandemic business playbook.
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Online Access
Record Appears in
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1.Introduction
2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective
3.Five phases for how customer behavior changed in response to COVID-19
4.Psychological and economic explanations for why the COVID-19 economic crisis occurred
5. Section Two: Customer-centric growth strategies
6. An opportunity unlike ever before
7. First quadrant: status quo growth strategy
8. Second quadrant: new customer markets
9. Third quadrant: new products
10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products
11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW
12. Create emotional connections to CREATES loyalty
13. Demonstrate product value
14. Extend digital footprint
15. Conclusion.

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