001441995 000__ 02911nam\a2200577\i\4500 001441995 001__ 1441995 001441995 003__ NhCcYBP 001441995 005__ 20230310003307.0 001441995 006__ m\\\\\o\\d\\\\\\\\ 001441995 007__ cr\cn\nnnunnun 001441995 008__ 220401s2023\\\\onca\\\\ob\\\\001\0\eng\d 001441995 020__ $$a9781487518738 001441995 020__ $$a1487518730 001441995 020__ $$a9781487518721 001441995 020__ $$a1487518722 001441995 040__ $$aNhCcYBP$$cNhCcYBP 001441995 042__ $$alac 001441995 043__ $$an-us---$$ae-ur--- 001441995 050_4 $$aE183.8.S65$$bC83 2023 001441995 0820_ $$a327.73047$$223 001441995 1001_ $$aCucuz, Diana,$$eauthor. 001441995 24510 $$aWinning women's hearts and minds :$$bselling Cold War culture and consumerism in the US and the USSR /$$cDiana Cucuz. 001441995 264_1 $$aToronto ;$$aBuffalo ;$$aLondon :$$bUniversity of Toronto Press,$$c[2023] 001441995 300__ $$a1 online resource ( xv, 317 pages) :$$billustrations (some color). 001441995 336__ $$atext$$btxt$$2rdacontent 001441995 337__ $$acomputer$$bc$$2rdamedia 001441995 338__ $$aonline resource$$bcr$$2rdacarrier 001441995 504__ $$aIncludes bibliographical references and index. 001441995 5050_ $$aThe "Modern Woman": The "Special Privileges" of American Womanhood in the Ladies' Home Journal -- The "Babushka": The "Special Hardships" of Russian Womanhood in the Ladies' Home Journal -- Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Modelling the American Dream: Fashion and Femininity in Amerika -- Living the American Dream: The Happy Homemaker in Amerika -- Amerika, USSR, and a Woman's Proper Place in the 1960s. 001441995 506__ $$aAccess limited to authorized users 001441995 530__ $$aIssued also in print format. 001441995 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web. 001441995 588__ $$aDescription based on online resource; title from digital title page (viewed on February 24, 2023). 001441995 61020 $$aUnited States Information Agency. 001441995 63000 $$aLadies' home journal. 001441995 63000 $$aAmerika (Washington, D.C.) 001441995 650_0 $$aCultural diplomacy$$zUnited States$$xHistory$$y20th century. 001441995 650_0 $$aPropaganda, American$$zSoviet Union$$xHistory$$y20th century. 001441995 650_0 $$aWomen consumers$$zUnited States$$xHistory$$y20th century. 001441995 650_0 $$aConsumption (Economics)$$zUnited States$$xHistory$$y20th century. 001441995 650_0 $$aWomen's periodicals, American$$xHistory$$y20th century. 001441995 650_0 $$aPopular literature$$zUnited States$$xHistory and criticism. 001441995 650_0 $$aWomen$$zSoviet Union$$xSocial conditions. 001441995 655_0 $$aElectronic books 001441995 7102_ $$aProQuest (Firm) 001441995 77608 $$iPrint version:$$aCucuz, Diana.$$tWinning women's hearts and minds.$$dToronto ; Buffalo ; London : University of Toronto Press, 2022$$z1487503776$$z9781487503772 001441995 852__ $$bebk 001441995 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30364122$$zOnline Access 001441995 909CO $$ooai:library.usi.edu:1441995$$pGLOBAL_SET 001441995 980__ $$aBIB 001441995 980__ $$aEBOOK 001441995 982__ $$aEbook 001441995 983__ $$aOnline