@article{1442519,
      recid = {1442519},
      author = {Moufahim, Mona,},
      title = {Political branding in turbulent times /},
      pages = {1 online resource (xvii, 161 pages) :},
      abstract = {Political uncertainty and instability characterise many  regions around the world and, increasingly, can be observed  in more established democracies. The COVID-19 pandemic,  national and international tensions, and the proliferation  of autocratic, chauvinist, and, at the most extreme,  fascist forces around the world all contribute to turbulent  political times. Such environments constitute tremendous  challenges, but also opportunities for scholars to  contribute to an understanding of processes in the  political market, using the lens of political branding  theories. Authors from various disciplinary backgrounds,  including social psychology, marketing, and media and  communications, provide commentaries and analyses of  branding processes in different national contexts, all  characterised by tensions and challenges. The topical and  provocative content of the chapters, all focusing on recent  political events and phenomena in the political arena,  should appeal to researchers, branding practitioners,  politicians, and members of the public seeking to deepen  their understanding of current events and political  branding concepts. Dr. Mona Moufahim is Senior Lecturer at  the Stirling Management School at the University of  Stirling in Scotland, UK. She is the current Chair of the  Political Marketing Special Interest Group of the Academy  of Marketing. Her research focuses on identity, extreme  right politics, and political marketing and consumption.},
      url = {http://library.usi.edu/record/1442519},
      doi = {https://doi.org/10.1007/978-3-030-83229-2},
}