Fashion in 21st century China : design, education, and business / Yuli Bai, Yingchun Zang, editors.
Bai, Yuli, editor.; Zang, Yingchun, editor.
2022
TT504.6.C6 F37 2022eb
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Fashion in 21st century China : design, education, and business / Yuli Bai, Yingchun Zang, editors.
ISBN 9789811629266 (electronic bk.)
9811629269 (electronic bk.)
9789811629259
9811629250
DOI https://doi.org/10.1007/978-981-16-2926-6
Published Singapore : Springer, [2022]
Language English
Description 1 online resource (ix, 186 pages) : illustrations (chiefly color)
Item Number 10.1007/978-981-16-2926-6 doi
Call Number TT504.6.C6 F37 2022eb
Dewey Decimal Classification 746.9/20951
Summary "This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution."--Provided by publisher
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Online resource; title from resource home page (ProQuest Ebook Central, viewed February 14, 2022).
Added Author Bai, Yuli, editor.
Zang, Yingchun, editor.
Series Springer series in fashion business.
Available in Other Form Fashion in 21st century China.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
New generation design. Fashion design in altermodern China / Jie Feng
Projecting authenticity with cultural heritage : chinoiserie of contemporary Chinese fashion designer brands / Yuli Bai
Multisemiotic discourse on fashion and clothing in contemporary China / Wenwen Xu
Industry, creativity, education. "Live your best IP" : 20 years in Chinese Fashion / Simon Collins
That which is not taught : a conversation recalling the delivery of creative workshops at Tsinghua University Academy of Arts and Design between 2006 and 2019, and the emergence of China as a country of designers / Lucy Jones and Paul Rider
The identity of the emerging young Chinese fashion designers and the role of fashion design education / Christine Tsui
Fashion events in China today : new models for fashion education, industry-academia partnerships, and fashion promotion / Jingxi Qian and Ping Xie
Marketing, consumption. Are mass-market digital strategies an oxymoron in the luxury fashion industry? An insight from China / Sindy Liu and Claudia E. Henninger
American products in China : how much is "Made in USA" worth? / Dong Shen
Disclosure of mainland Chinese youngsters in Hong Kong : the acculturation and consumption / Han Han.

Browse Subjects

Show more subjects...

Statistics

from
to
Export