A development strategy for hybrid products : the case of the Japanese animation industry / Takeyasu Ichikohji.
2022
TR897.5 .I35 2022
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Details
Title
A development strategy for hybrid products : the case of the Japanese animation industry / Takeyasu Ichikohji.
Author
Ichikohji, Takeyasu, author.
ISBN
9789811643538 (electronic bk.)
9811643539 (electronic bk.)
9789811643521
9811643520
9811643539 (electronic bk.)
9789811643521
9811643520
Published
Singapore : Springer, [2022]
Copyright
©2022
Language
English
Description
1 online resource : illustrations (some color)
Other Standard Identifiers
10.1007/978-981-16-4353-8 doi
Call Number
TR897.5 .I35 2022
Dewey Decimal Classification
777/.70952
Summary
This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as "hybrid technology" in this book, and the development and management of "hybrid products" using this technology are studied. The study was conducted in two stages. The first stage was to determine the engineers' (animators') perception of hybrid technology. The results showed that in terms of potential, the hybrid technology of hand-drawn animation combined with 3DCG was rated more highly by engineers than hand-drawn alone. However, in terms of the assessment at that time, hybrid technology was rated higher than 3DCG alone but lower than hand-drawn. Therefore, it was assumed that hybrid technology, while useful, would pose challenges with respect to systematic implementation. The second stage was the development management of hybrid products. The results showed that the "adaptive engineer," who openly accepts other new technologies in the early stages of their emergence contributed to the integration of new and existing technologies
Bibliography, etc. Note
Includes bibliographical references.
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Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 17, 2021).
Available in Other Form
Development strategy for hybrid products.
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Table of Contents
Significance and Purpose of This Book
Review of Prior Research on Corporate Behavior during the Emergence of New Technologies
History of Japanese Animation Industry and New Technology
Evaluation of New Technology by Existing Engineers
Attributes of Engineers with High Receptivity to Other Technologies
Utilization of New Technology in Incumbents
Development of Hybrid Products through Insourcing of 3DCG Production
Utilization of New Technology in Incumbents
Development of Hybrid Products by Outsourcing 3DCG
Conclusions
Supplementary chapter: Environmental influences on the recognition of new technologies.
Review of Prior Research on Corporate Behavior during the Emergence of New Technologies
History of Japanese Animation Industry and New Technology
Evaluation of New Technology by Existing Engineers
Attributes of Engineers with High Receptivity to Other Technologies
Utilization of New Technology in Incumbents
Development of Hybrid Products through Insourcing of 3DCG Production
Utilization of New Technology in Incumbents
Development of Hybrid Products by Outsourcing 3DCG
Conclusions
Supplementary chapter: Environmental influences on the recognition of new technologies.