001442609 000__ 04208cam\a2200565\i\4500 001442609 001__ 1442609 001442609 003__ OCoLC 001442609 005__ 20230310003426.0 001442609 006__ m\\\\\o\\d\\\\\\\\ 001442609 007__ cr\un\nnnunnun 001442609 008__ 211103s2022\\\\si\a\\\\ob\\\\000\0\eng\d 001442609 019__ $$a1282601974$$a1283140820$$a1283857920$$a1285168118$$a1287767688 001442609 020__ $$a9789811643538$$q(electronic bk.) 001442609 020__ $$a9811643539$$q(electronic bk.) 001442609 020__ $$z9789811643521 001442609 020__ $$z9811643520 001442609 0247_ $$a10.1007/978-981-16-4353-8$$2doi 001442609 035__ $$aSP(OCoLC)1282003573 001442609 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dDCT$$dOCLCF$$dOCLCO$$dOCLCQ$$dOCLCO$$dN$T$$dOCLCQ 001442609 043__ $$aa-ja--- 001442609 049__ $$aISEA 001442609 050_4 $$aTR897.5$$b.I35 2022 001442609 08204 $$a777/.70952$$223 001442609 1001_ $$aIchikohji, Takeyasu,$$eauthor. 001442609 24512 $$aA development strategy for hybrid products :$$bthe case of the Japanese animation industry /$$cTakeyasu Ichikohji. 001442609 264_1 $$aSingapore :$$bSpringer,$$c[2022] 001442609 264_4 $$c©2022 001442609 300__ $$a1 online resource :$$billustrations (some color) 001442609 336__ $$atext$$btxt$$2rdacontent 001442609 337__ $$acomputer$$bc$$2rdamedia 001442609 338__ $$aonline resource$$bcr$$2rdacarrier 001442609 347__ $$atext file 001442609 347__ $$bPDF 001442609 504__ $$aIncludes bibliographical references. 001442609 5050_ $$aSignificance and Purpose of This Book -- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies -- History of Japanese Animation Industry and New Technology -- Evaluation of New Technology by Existing Engineers -- Attributes of Engineers with High Receptivity to Other Technologies -- Utilization of New Technology in Incumbents -- Development of Hybrid Products through Insourcing of 3DCG Production -- Utilization of New Technology in Incumbents -- Development of Hybrid Products by Outsourcing 3DCG -- Conclusions -- Supplementary chapter: Environmental influences on the recognition of new technologies. 001442609 506__ $$aAccess limited to authorized users. 001442609 520__ $$aThis is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as "hybrid technology" in this book, and the development and management of "hybrid products" using this technology are studied. The study was conducted in two stages. The first stage was to determine the engineers' (animators') perception of hybrid technology. The results showed that in terms of potential, the hybrid technology of hand-drawn animation combined with 3DCG was rated more highly by engineers than hand-drawn alone. However, in terms of the assessment at that time, hybrid technology was rated higher than 3DCG alone but lower than hand-drawn. Therefore, it was assumed that hybrid technology, while useful, would pose challenges with respect to systematic implementation. The second stage was the development management of hybrid products. The results showed that the "adaptive engineer," who openly accepts other new technologies in the early stages of their emergence contributed to the integration of new and existing technologies 001442609 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed November 17, 2021). 001442609 650_0 $$aAnimation (Cinematography)$$xTechnological innovations$$zJapan. 001442609 650_0 $$aAnimators$$zJapan$$xAttitudes. 001442609 650_6 $$aAnimation (Cinéma)$$xInnovations$$zJapon. 001442609 650_6 $$aAnimateurs (Cinéma)$$zJapon$$xAttitudes. 001442609 655_0 $$aElectronic books. 001442609 77608 $$iPrint version:$$aIchikohji, Takeyasu.$$tDevelopment strategy for hybrid products.$$dSingapore : Springer, [2022]$$z9811643520$$z9789811643521$$w(OCoLC)1257402404 001442609 852__ $$bebk 001442609 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-4353-8$$zOnline Access$$91397441.1 001442609 909CO $$ooai:library.usi.edu:1442609$$pGLOBAL_SET 001442609 980__ $$aBIB 001442609 980__ $$aEBOOK 001442609 982__ $$aEbook 001442609 983__ $$aOnline 001442609 994__ $$a92$$bISE