Digital political communication strategies : multidisciplinary reflections / Berta García-Orosa, editor.
García Orosa, Berta, editor.
2022
JA85 .D54 2022
Available Online

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Title Digital political communication strategies : multidisciplinary reflections / Berta García-Orosa, editor.
ISBN 9783030815684 (electronic bk.)
3030815684 (electronic bk.)
9783030815677
3030815676
DOI https://doi.org/10.1007/978-3-030-81568-4
Published Cham : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource (xxv, 224 pages) : illustrations
Other Standard Identifiers 10.1007/978-3-030-81568-4 doi
Call Number JA85 .D54 2022
Dewey Decimal Classification 320.01/4
Summary This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the fields evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence. Berta Garcia-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author García Orosa, Berta, editor.
Series Palgrave Macmillan series in international political communication.
Available in Other Form Digital political communication strategies.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I
Chapter 1: Digital political communication. Hybrid intelligence, algorithms, automation and disinformation in the fourth wave / Berta García-Orosa
Chapter 2: Parliaments and key transformations in digital communication / Eve Campos-Domínguez and Irene Ramos-Vielba
Chapter 3: Political communication evolution in the digital hybrid media system: innovation and experimentation as strategies towards a new paradigm / Ainara Larrondo-Ureta and Koldobika Meso-Ayerdi
Chapter 4: Political journalism in digital native media / Xosé López-García, João Canavilhas, María-Cruz Negreira-Rey, and Jorge Vázquez-Herrero
Chapter 5: Lobbies: the hidden side of digital politics / Antonio Castillo-Esparcia, Ana Alamansa-Martínez, and Gisela Gonçalves
Chapter 6: Feminism and Political Communication: How Femicide Is Treated in Digital Media: Santo Domingo Media Case Study During 2020 / Santiago Gallur Santorum
Chapter 7: Contemporary Society, Crossroads Between Social Movements and Party Systems in México / Sandra Flores-Guevara and Laura Georgina Ortega-Luna
Part II
Chapter 8: VR and 360-degree video storytelling in political communication: threats and opportunities / Sara Pérez-Seijo, Pavel Sidorenko Bautista, and María José Benítez de Gracia
Chapter 9: Emotions, engagement and social media / Nieves Lagares Diez, Erika Jaráiz Gulías, and Gina Sibaja Quesada
Chapter 10: Television Debates, Live-Tweeting and Social Audience / José Sixto-García, Ana-Isabel Rodríguez-Vázquez, and Alba Silva-Rodríguez
Chapter 11: Platforms and race. Exploring the interpretation of Dear White People / Magomed-Emin Aliev and Deborah Castro
Chapter 12: Elections in Latin America and the image of their candidates / Paulo Carlos López-López, Daniel Barredo Ibáñez, and María Pereira López.

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