Online marketing [electronic resource] / Ralf T. Kreutzer.
2022
HF5415.1265
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Details
Title
Online marketing [electronic resource] / Ralf T. Kreutzer.
Author
ISBN
9783658353698 (electronic bk.)
3658353694 (electronic bk.)
3658353686
9783658353681
3658353694 (electronic bk.)
3658353686
9783658353681
Published
Wiesbaden, Germany : Springer, 2022.
Language
English
Description
1 online resource (256 pages)
Item Number
10.1007/978-3-658-35369-8 doi
Call Number
HF5415.1265
Dewey Decimal Classification
659.14/4
Summary
This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning tests ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice. This book is an adapted translation of the original German 3rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The Content Instruments, success factors and goals of online marketing Conception of online marketing Instruments of online marketing E-commerce The Author Prof. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005.
Bibliography, etc. Note
Includes bibliographical references.
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Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed December 21, 2021).
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Table of Contents
Instruments, success factors and goals of online marketing
Conception of online marketing deployment
Instruments of online marketing
E-commerce.
Conception of online marketing deployment
Instruments of online marketing
E-commerce.