001443044 000__ 03907cam\a2200589\a\4500
001443044 001__ 1443044
001443044 003__ OCoLC
001443044 005__ 20230310003524.0
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001443044 008__ 211206s2022\\\\sz\a\\\\ob\\\\001\0\eng\d
001443044 019__ $$a1287674749$$a1287895672$$a1287919502
001443044 020__ $$a9783030857691$$q(electronic bk.)
001443044 020__ $$a3030857697$$q(electronic bk.)
001443044 020__ $$z3030857689
001443044 020__ $$z9783030857684
001443044 0247_ $$a10.1007/978-3-030-85769-1$$2doi
001443044 035__ $$aSP(OCoLC)1287616343
001443044 040__ $$aYDX$$beng$$epn$$cYDX$$dGW5XE$$dN$T$$dOCLCF$$dOCLCO$$dOCLCQ$$dOCLCO$$dUKAHL$$dXII$$dOCLCQ
001443044 049__ $$aISEA
001443044 050_4 $$aHD9999.L852
001443044 08204 $$a658.8$$223
001443044 1001_ $$aSchmitt, Rebecca,$$d1977-$$eauthor.
001443044 24510 $$aOmni-personal luxury :$$bhow to transform your luxury business for the digital age /$$cRebecca Schmitt, Arnaud Rossi, Albert Bensoussan.
001443044 260__ $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2022.
001443044 300__ $$a1 online resource :$$billustrations
001443044 336__ $$atext$$btxt$$2rdacontent
001443044 337__ $$acomputer$$bc$$2rdamedia
001443044 338__ $$aonline resource$$bcr$$2rdacarrier
001443044 504__ $$aIncludes bibliographical references and index.
001443044 5050_ $$aIntroduction: the future of luxury -- The industry is special -- Cautious steps towards digital -- Customer centricity is key -- Digital transformation of the Omni-personal customer journey -- How to go Omni-personal -- Conclusion: Embark on your journey to the Omni-personal now.
001443044 506__ $$aAccess limited to authorized users.
001443044 520__ $$a"Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organizations ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship."--$$cProvided by publisher.
001443044 588__ $$aDescription based on print version record.
001443044 650_0 $$aLuxuries$$xMarketing.
001443044 650_0 $$aInternet marketing.
001443044 650_0 $$aLuxury goods industry.
001443044 650_0 $$aConsumers' preferences.
001443044 650_6 $$aMarketing sur Internet.
001443044 650_6 $$aProduits de luxe$$xIndustrie.
001443044 650_6 $$aConsommateurs$$xPréférences.
001443044 655_0 $$aElectronic books.
001443044 7001_ $$aRossi, Arnaud,$$eauthor.
001443044 7001_ $$aBensoussan, Albert$$c(Writer on luxury brands),$$eauthor.
001443044 77608 $$iPrint version:$$z3030857689$$z9783030857684$$w(OCoLC)1262193486
001443044 77608 $$iPrint version:$$aSchmitt, Rebecca, 1977-$$tOmni-personal luxury$$z9783030857684$$w(OCoLC)1272870994
001443044 852__ $$bebk
001443044 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-85769-1$$zOnline Access$$91397441.1
001443044 909CO $$ooai:library.usi.edu:1443044$$pGLOBAL_SET
001443044 980__ $$aBIB
001443044 980__ $$aEBOOK
001443044 982__ $$aEbook
001443044 983__ $$aOnline
001443044 994__ $$a92$$bISE