Omni-personal luxury : how to transform your luxury business for the digital age / Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan.
Schmitt, Rebecca, 1977- author.; Rossi, Arnaud, author.; Bensoussan, Albert (Writer on luxury brands), author.
2022
HD9999.L852
Available Online

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Title Omni-personal luxury : how to transform your luxury business for the digital age / Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan.
Author Schmitt, Rebecca, 1977- author.
ISBN 9783030857691 (electronic bk.)
3030857697 (electronic bk.)
3030857689
9783030857684
DOI https://doi.org/10.1007/978-3-030-85769-1
Imprint Cham, Switzerland : Palgrave Macmillan, 2022.
Language English
Description 1 online resource : illustrations
Other Standard Identifiers 10.1007/978-3-030-85769-1 doi
Call Number HD9999.L852
Dewey Decimal Classification 658.8
Summary "Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organizations ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship."-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Rossi, Arnaud, author.
Bensoussan, Albert (Writer on luxury brands), author.
Available in Other Form Print version: 9783030857684
Omni-personal luxury
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction: the future of luxury
The industry is special
Cautious steps towards digital
Customer centricity is key
Digital transformation of the Omni-personal customer journey
How to go Omni-personal
Conclusion: Embark on your journey to the Omni-personal now.

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