Omni-personal luxury [electronic resource] : how to transform your luxury business for the digital age / Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan.

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Omni-personal luxury [electronic resource] : how to transform your luxury business for the digital age / Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan.

9783030857691 (electronic bk.)
3030857697 (electronic bk.)
3030857689
9783030857684

Cham, Switzerland : Palgrave Macmillan, 2022.

English

1 online resource : illustrations

10.1007/978-3-030-85769-1 doi

HD9999.L852

658.8

"Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organizations ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship."-- Provided by publisher.

Includes bibliographical references and index.

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Description based on print version record.

Print version: 9783030857684
Omni-personal luxury

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