A casebook of strategic corporate social responsibility [electronic resource] : towards business sustainability / Ananda Das Gupta, editor.

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A casebook of strategic corporate social responsibility [electronic resource] : towards business sustainability / Ananda Das Gupta, editor.

9789811657191 (electronic bk.)
981165719X (electronic bk.)
9811657181
9789811657184

Singapore : Springer, [2022]

English

1 online resource.

10.1007/978-981-16-5719-1 doi

HD60

658.4/08

This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company's best interest to identify a manageable number of sustainability initiatives whose shared benefits' or society at large and the company are significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the company's competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a win-win for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms.

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Online resource; title from PDF title page (SpringerLink, viewed December 15, 2021).

CSR, sustainability, ethics & governance.

Print version: 9789811657184

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