Internationalization of luxury fashion firms : examining the business models of SMEs / Andrea Runfola, Matilde Milanesi, Simone Guercini.
Runfola, Andrea, author.; Milanesi, Matilde, author.; Guercini, Simone, author.
2022
HD9940.I82 R86 2022
Available Online

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Title Internationalization of luxury fashion firms : examining the business models of SMEs / Andrea Runfola, Matilde Milanesi, Simone Guercini.
Author Runfola, Andrea, author.
ISBN 9783030887551 (electronic bk.)
3030887553 (electronic bk.)
9783030887544
3030887545
DOI https://doi.org/10.1007/978-3-030-88755-1
Published Cham : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource : illustrations
Other Standard Identifiers 10.1007/978-3-030-88755-1 doi
Call Number HD9940.I82 R86 2022
Dewey Decimal Classification 338.76870945
Summary Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models. Andrea Runfola is Associate Professor of Marketing and Management at the Department of Economics of the University of Perugia. His research interests include international business, international marketing, business-to-business marketing, business models, and luxury and fashion marketing Matilde Milanesi is Assistant Professor of Marketing and Management at the Department of Economics and Management of the University of Florence. Her research interests include international business, international marketing, industrial marketing and luxury and fashion marketing. Simone Guercini is Full Professor of Marketing and Management at the Department of Economics and Management of the University of Florence. His research interests include business marketing, international business, qualitative research, heuristics in behaviour and cognition, and luxury and fashion marketing
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed December 14, 2021).
Added Author Milanesi, Matilde, author.
Guercini, Simone, author.
Series Palgrave advances in luxury.
Available in Other Form Internationalization of luxury fashion firms.
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Chapter 1: Introduction
Chapter 2: Luxury and internationalization: motives and features
Chapter 3: The internationalization of luxury fashion
Chapter 4: The international dimension of the luxury fashion business models
Chapter 5: Methodology, empirical context, and two cases of internationalization of luxury artisans in local clusters
Chapter 6: The internationalization of luxury fashion SMEs after a path of dimensional growth
Chapter 7: Internationalization and business models of luxury fashion SMEs: some emerging issues
Chapter 8: Conclusions.

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