@article{1443176,
      note = {Are the Respondents Sufficiently Knowledgeable to Answer  the Questions?},
      author = {Homburg, Christian, and Klarmann, Martin. and Vomberg,  Arnd.},
      url = {http://library.usi.edu/record/1443176},
      title = {Handbook of market research /},
      publisher = {Springer,},
      abstract = {In this handbook, internationally renowned scholars  outline the current state-of-the-art of quantitative and  qualitative market research. They discuss focal approaches  to market research and guide students and practitioners in  their real-life applications. Aspects covered include  topics on data-related issues, methods, and applications.  Data-related topics comprise chapters on experimental  design, survey research methods, international market  research, panel data fusion, and endogeneity.  Method-oriented chapters look at a wide variety of data  analysis methods relevant for market research, including  chapters on regression, structural equation modeling (SEM),  conjoint analysis, and text analysis. Application chapters  focus on specific topics relevant for market research such  as customer satisfaction, customer retention modeling,  return on marketing, and return on price promotions. Each  chapter is written by an expert in the field. The  presentation of the material seeks to improve the intuitive  and technical understanding of the methods covered.},
      doi = {https://doi.org/10.1007/978-3-319-57413-4},
      recid = {1443176},
      pages = {1 online resource (1108 pages)},
      address = {Cham, Switzerland :},
      year = {2022},
}