001443176 000__ 06146cam\a2200613\a\4500
001443176 001__ 1443176
001443176 003__ OCoLC
001443176 005__ 20230310003530.0
001443176 006__ m\\\\\o\\d\\\\\\\\
001443176 007__ cr\un\nnnunnun
001443176 008__ 211211s2022\\\\sz\\\\\\of\\\\001\0\eng\d
001443176 020__ $$a9783319574134$$q(electronic bk.)
001443176 020__ $$a3319574132$$q(electronic bk.)
001443176 020__ $$a9783319574127$$q(print and electronic bundle)
001443176 020__ $$a3319574124$$q(print and electronic bundle)
001443176 020__ $$z9783319574110
001443176 0247_ $$a10.1007/978-3-319-57413-4$$2doi
001443176 035__ $$aSP(OCoLC)1288211615
001443176 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dGW5XE$$dEBLCP$$dOCLCF$$dN$T$$dOCLCO$$dOCLCQ$$dOCLCO$$dUKAHL$$dOCLCQ
001443176 049__ $$aISEA
001443176 050_4 $$aHF5415.2
001443176 08204 $$a658.8/3$$223
001443176 24500 $$aHandbook of market research /$$cChristian Homburg, Martin Klarmann, Arnd Vomberg, editors.
001443176 260__ $$aCham, Switzerland :$$bSpringer,$$c[2022]
001443176 300__ $$a1 online resource (1108 pages)
001443176 336__ $$atext$$btxt$$2rdacontent
001443176 337__ $$acomputer$$bc$$2rdamedia
001443176 338__ $$aonline resource$$bcr$$2rdacarrier
001443176 500__ $$aAre the Respondents Sufficiently Knowledgeable to Answer the Questions?
001443176 500__ $$aIncludes index.
001443176 5050_ $$aIntro -- Preface -- List of Reviewers -- Contents -- About the Editors -- Contributors -- Part I: Data -- Experiments in Market Research -- Introduction -- Experimentation and Causality -- Experimental Design -- Definition of the Research Question -- Determination and Operationalization of the Sources of Variation -- Independent Variable(s) -- Extraneous Variables -- Definition and Operationalization of the Measured Response-Variables -- Operationalization of the Dependent Variable(s) -- Mediators -- Decision About the Environmental Setting -- Laboratory Experiments -- Field Experiments
001443176 5058_ $$aOnline Experiments -- Determination of the Experimental Units and Assignment to Treatments -- Number of Participants and Sampling Procedure -- Incentivization of Participants -- Assigning Participants to Experimental Treatments -- Preliminary Testing -- Exemplary Experimental Study -- Ethical Issues in Experimental Research -- Conclusion -- References -- Field Experiments -- Introduction -- Motivation -- Defining a Field Experiment -- Defining an Experiment -- Lab Versus Field Experiments -- Key Features of Field Experiments -- Online Experiments
001443176 5058_ $$aExperimentation: Causal Inference and Generalizability -- Estimating the Causal Effect of a Treatment -- The Average Treatment Effect -- Causality and Internal Validity -- Generalizability of Findings and External Validity -- Sample Size -- Experimental Design and Multivariate Experiments -- Examples of Field Experiments -- Case Studies -- Field Experiments in Business -- Field Experiments in the Academic Literature -- Conclusions -- Cross-References -- References -- Crafting Survey Research: A Systematic Process for Conducting Survey Research -- Introduction: Relevance of Survey Research
001443176 5058_ $$aUnderstanding Survey Bias -- Fundamentals of Survey Research -- Psychology of Survey Response -- Measurement Theory -- Reliability and Validity: Fundamentals -- Reliability and Validity: Implications for Survey Research -- Sources of Systematic Errors in Survey Research: Measurement Errors -- Common Method Bias -- Key Informant Bias -- Social Desirability -- Response Styles -- Sources of Systematic Errors in Survey Research: Representation Errors -- Non-sampling Bias -- Non-response Bias -- Survey Research Process -- Selection of Research Variables
001443176 5058_ $$aWhich Relationships Are of Particular Interest? -- Selection of Survey Method -- Should Data be Collected Personally, by Telephone, in Written Form, or as an Online Survey? -- How Can Data Be Collected in an Online Context? -- Questionnaire Design -- Decision About the Survey Content -- What Are the Key Phenomena that Should Be Addressed in the Survey? -- What Phenomena Should Be Measured for Control Purposes? -- How Many Phenomena Can Be Included? -- Decisions About the Question Content -- What Questions about a Certain Phenomenon Should Be Asked?
001443176 506__ $$aAccess limited to authorized users.
001443176 520__ $$aIn this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
001443176 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed December 15, 2021).
001443176 650_0 $$aMarketing research$$vHandbooks, manuals, etc.
001443176 650_6 $$aMarketing$$xRecherche$$vGuides, manuels, etc.
001443176 655_7 $$aHandbooks and manuals.$$2fast$$0(OCoLC)fst01423877
001443176 655_7 $$aHandbooks and manuals.$$2lcgft
001443176 655_7 $$aGuides et manuels.$$2rvmgf
001443176 655_0 $$aElectronic books.
001443176 7001_ $$aHomburg, Christian,$$d1962-
001443176 7001_ $$aKlarmann, Martin.
001443176 7001_ $$aVomberg, Arnd.
001443176 77608 $$iPrint version:$$aHomburg, Christian.$$tHandbook of Market Research.$$dCham : Springer International Publishing AG, ©2022$$z9783319574110
001443176 852__ $$bebk
001443176 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-57413-4$$zOnline Access$$91397441.1
001443176 909CO $$ooai:library.usi.edu:1443176$$pGLOBAL_SET
001443176 980__ $$aBIB
001443176 980__ $$aEBOOK
001443176 982__ $$aEbook
001443176 983__ $$aOnline
001443176 994__ $$a92$$bISE