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001443206 020__ $$a9783030865597$$q(electronic bk.)
001443206 020__ $$a3030865592$$q(electronic bk.)
001443206 020__ $$z9783030865580
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001443206 0247_ $$a10.1007/978-3-030-86559-7$$2doi
001443206 035__ $$aSP(OCoLC)1288420231
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001443206 050_4 $$aJF2112.A4$$bP65 2022eb
001443206 08204 $$a324.7/3097309052$$223
001443206 24500 $$aPolitical marketing in the 2020 U.S. presidential election /$$cJamie Gillies, editor.
001443206 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2022]
001443206 264_4 $$c©2022
001443206 300__ $$a1 online resource (xv, 150 pages) :$$billustrations (chiefly color)
001443206 336__ $$atext$$btxt$$2rdacontent
001443206 337__ $$acomputer$$bc$$2rdamedia
001443206 338__ $$aonline resource$$bcr$$2rdacarrier
001443206 4901_ $$aPalgrave studies in political marketing and management
001443206 504__ $$aIncludes bibliographical references and index.
001443206 5050_ $$a1. Introduction: The Right Candidate at the Worst Time  / Jamie Gillies -- 2. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed Joe / Jamie Gillies -- 3. Replicating The 2016 "Lightning in a Bottle" Political Moment: Biden, Trump and Winning the U.S. Presidency / Vincent Raynauld and André Turcotte -- 4. The 2020 Campaign: Candidates in a New World / Neil Bendle and Purushottam Papatla -- 5. Trumps Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing / Edward Elder and Jennifer Lees-Marshment -- 6. Democracy and Disinformation: An Analysis of Trumps 2020 Reelection Campaign / Brian Conley -- 7. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics / Kenneth Cosgrove -- 8. Trump, Populism and the Pandemic / Robert Busby -- 9. Conclusion: The 2020 Election and Aftermath was One for the Ages / Jamie Gillies.
001443206 506__ $$aAccess limited to authorized users.
001443206 520__ $$aThis book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019).
001443206 588__ $$aDescription based on online resource; title from resource home page (EBSCOhost, viewed November 14, 2022).
001443206 650_0 $$aAdvertising, Political$$zUnited States$$xHistory$$y21st century.
001443206 650_0 $$aPresidents$$zUnited States$$xElection$$y2020.
001443206 650_6 $$aPublicité politique$$zÉtats-Unis$$xHistoire$$y21e siècle.
001443206 655_7 $$aHistory.$$2fast$$0(OCoLC)fst01411628
001443206 655_0 $$aElectronic books.
001443206 7001_ $$aGillies, Jamie,$$eeditor.
001443206 77608 $$iPrint version:$$tPolitical marketing in the 2020 U.S. Presidential Election.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030865580$$w(OCoLC)1285693509
001443206 830_0 $$aPalgrave studies in political marketing and management.
001443206 852__ $$bebk
001443206 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-86559-7$$zOnline Access$$91397441.1
001443206 909CO $$ooai:library.usi.edu:1443206$$pGLOBAL_SET
001443206 980__ $$aBIB
001443206 980__ $$aEBOOK
001443206 982__ $$aEbook
001443206 983__ $$aOnline
001443206 994__ $$a92$$bISE