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001443400 001__ 1443400
001443400 003__ OCoLC
001443400 005__ 20230310003542.0
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001443400 019__ $$a1291146197$$a1291171990$$a1291316123$$a1292361861
001443400 020__ $$a9783030825720$$q(electronic bk.)
001443400 020__ $$a3030825728$$q(electronic bk.)
001443400 020__ $$z9783030825713
001443400 020__ $$z303082571X
001443400 0247_ $$a10.1007/978-3-030-82572-0$$2doi
001443400 035__ $$aSP(OCoLC)1290839762
001443400 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dN$T$$dOCLCO$$dOCLCQ
001443400 043__ $$ad------
001443400 049__ $$aISEA
001443400 050_4 $$aHF5413$$b.G74 2022
001443400 08204 $$a658.8/02$$223
001443400 24500 $$aGreen marketing in emerging economies :$$ba communications perspective /$$cEmmanuel Mogaji [and five others], editors.
001443400 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2022]
001443400 264_4 $$c©2022
001443400 300__ $$a1 online resource :$$billustrations.
001443400 336__ $$atext$$btxt$$2rdacontent
001443400 337__ $$acomputer$$bc$$2rdamedia
001443400 338__ $$aonline resource$$bcr$$2rdacarrier
001443400 4901_ $$aPalgrave studies of marketing in emerging economies
001443400 500__ $$aIncludes index.
001443400 5050_ $$aSection 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet Ilkay Ceyhan -- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid -- Section 2: Green Washing -- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral -- Chapter 6: Greenwashing By Dr Gul Kaner -- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan -- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo -- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives -- Chapter 9: Green Branding By Dr Derya Yalcn -- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya -- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gur -- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori.
001443400 506__ $$aAccess limited to authorized users.
001443400 520__ $$aLiterature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Dr. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK. Dr. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Isaiah has co-edited book(s) on green marketing and green people management. Professor Robert E. Hinson is a Professor of Marketing at the University of Ghana and University of Lincoln in the United Kingdom. Dr. Chipo Mukonza is Founder and Managing Director of RC Global Research Training and Consultancy. She is also a Lecturer at Tshwane University of Technology, South Africa. Dr. Ayca Can Krgz is an Associate Professor at the Istanbul Kent University, Turkey.
001443400 588__ $$aDescription based on print version record.
001443400 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed January 24, 2022).
001443400 650_0 $$aGreen marketing$$zDeveloping countries.
001443400 650_0 $$aSustainable development$$zDeveloping countries.
001443400 655_0 $$aElectronic books.
001443400 7001_ $$aMogaji, Emmanuel,$$eeditor.
001443400 77608 $$iPrint version:$$tGreen marketing in emerging economies.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030825713$$w(OCoLC)1272888314
001443400 830_0 $$aPalgrave studies of marketing in emerging economies.
001443400 852__ $$bebk
001443400 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-82572-0$$zOnline Access$$91397441.1
001443400 909CO $$ooai:library.usi.edu:1443400$$pGLOBAL_SET
001443400 980__ $$aBIB
001443400 980__ $$aEBOOK
001443400 982__ $$aEbook
001443400 983__ $$aOnline
001443400 994__ $$a92$$bISE