Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales / Benny B. Briesemeister, Werner Klaus Selmer, editors.
Briesemeister, Benny B., editor.; Selmer, Werner Klaus, editor.
2022
HF5415.12615 .N4813 2022
Available Online

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Can lend chapters, not whole ebooks

Details

Title
Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales / Benny B. Briesemeister, Werner Klaus Selmer, editors.
Uniform Title
Neuromarketing in der Praxis. English.
ISBN
9783658351854 (electronic bk.)
3658351853 (electronic bk.)
9783658351847
3658351845
DOI
https://doi.org/10.1007/978-3-658-35185-4
Published
Wiesbaden : Springer, [2022]
Copyright
©2022
Language
English
Language Note
Translated from German.
Description
1 online resource : illustrations.
Item Number
10.1007/978-3-658-35185-4 doi
Call Number
HF5415.12615 .N4813 2022
Dewey Decimal Classification
658.8001/9
Summary
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed January 20, 2022).
Added Author
Briesemeister, Benny B., editor.
Selmer, Werner Klaus, editor.
Series
Management for professionals.
Available in Other Form
Print version: 9783658351847
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
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Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting
Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services
Leveraging Neuroscience-Based Insights to Improve Customer Experience
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business
Anticipated Regret in Decision-Making and Behaviour Change.

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