Business research methodology : research process and methods / Sergey K. Aityan.
Aityan, S. K. (Sergey K.), author.
2022
HD30.4
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Business research methodology : research process and methods / Sergey K. Aityan.
Author Aityan, S. K. (Sergey K.), author.
ISBN 9783030768577 (electronic bk.)
3030768570 (electronic bk.)
9783030768560 (print)
3030768562
DOI https://doi.org/10.1007/978-3-030-76857-7
Publication Details Cham : Springer, 2022.
Language English
Description 1 online resource (519 pages)
Item Number 10.1007/978-3-030-76857-7 doi
Call Number HD30.4
Dewey Decimal Classification 650.072/7
Summary This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Online resource; title from PDF title page (SpringerLink, viewed January 12, 2022).
Series Classroom companion. Business.
Available in Other Form Business Research Methodology.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Part I: The Journey to the Land of Unknown
Chapter 1: The Nature of Research
Chapter 2: Scientific Method
Chapter 3: The Research Process
Part II: Preparation for Research
Chapter 4: Formulating a Research Problem
Chapter 5: Review of Literature
Chapter 6: Research Design
Chapter 7: Research Proposal
Part III: Research Methods
Chapter 8: Foundations of Probability
Chapter 9: Distribution, Expectation, and Risk
Chapter 10: Bayesian Probability
Chapter 11: Major Distributions
Chapter 12: Introduction to Statistics
Chapter 13: Confidence Intervals
Chapter 14: Statistical Hypotheses Testing
Chapter 15: Sampling Experiments
Chapter 16: Survey Method
Chapter 17: Linear Regression
Chapter 18: Comparative Analysis
Part IV: Conducting Research
Chapter 19: Theories, Experiments, Data Collection, and Analysis
Chapter 20: Deriving Conclusions
Chapter 21: Ethical and Legal Issues of Research
Part V: Delivering the Results
Chapter 22: Writing Research Report
Chapter 23: Making Presentations
Appendix A: The Standard Normal Distribution Tables
Appendix B: Student's t-Distribution Tables
Appendix C: Business Research Case Studies.

Browse Subjects

Show more subjects...

Statistics

from
to
Export