Presenting without pandering - self-marketing for creatives : a psychological guide / Alina Gause.
Gause, Alina, author.
2022
NX163 .G3813 2022
Available Online

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Title Presenting without pandering - self-marketing for creatives : a psychological guide / Alina Gause.
Author Gause, Alina, author.
Uniform Title Anbieten ohne Anbiedern - Selbstmarketing für Kreative. English
ISBN 9783662643051 (electronic bk.)
3662643057 (electronic bk.)
9783662643044
3662643049
DOI https://doi.org/10.1007/978-3-662-64305-1
Published Berlin : Springer, [2022]
Copyright ©2022
Language English
Language Note Translated from German.
Description 1 online resource (174 pages) : illustrations
Item Number 10.1007/978-3-662-64305-1 doi
Call Number NX163 .G3813 2022
Dewey Decimal Classification 700.23
Summary You practice a creative profession in performing arts or other genres and want to successfully promote yourself and do so sustainably? This book helps you to take a holistic approach that combines a focus on your personality as an artist with the special laws of the artist's profession and artistic markets: First, get to know your personal attitude toward self-marketing and develop a basic mindset. Then find your very own mode of action through initial concrete activities.Finally, benefit from numerous concrete tips and practical exercises (e.g. for preparing photo sessions, designing a profile in the social networks or contract negotiations, and much more). This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing fur Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The Author: Alina Gause has known the artistic profession for over thirty years as an actress and singer. Alongside this work, she completed a degree in psychology and has been advising and managing artists, artistic teams and institutions of all genres since 2009. Anbieten ohne Anbiedern is her third book about artists.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Description based upon print version of record.
Available in Other Form Presenting Without Pandering - Self-Marketing for Creatives
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Part I. Find the right posture
Part II. Get into action
Part III. Be visible.

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