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001443781 001__ 1443781
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001443781 019__ $$a1290814333$$a1290840120$$a1291315040$$a1292359461
001443781 020__ $$a9783030813376$$q(electronic bk.)
001443781 020__ $$a3030813371$$q(electronic bk.)
001443781 020__ $$z9783030813369
001443781 020__ $$z3030813363
001443781 0247_ $$a10.1007/978-3-030-81337-6$$2doi
001443781 035__ $$aSP(OCoLC)1293217667
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001443781 049__ $$aISEA
001443781 050_4 $$aHF5415.123
001443781 08204 $$a658.8/02$$223
001443781 24500 $$aMarketing communications in emerging economies.$$nVolume II,$$pConceptual issues and empirical evidence /$$cThomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid, editors.
001443781 24630 $$aConceptual issues and empirical evidence
001443781 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2022.
001443781 300__ $$a1 online resource (1 volume) :$$billustrations (black and white).
001443781 336__ $$atext$$btxt$$2rdacontent
001443781 337__ $$acomputer$$bc$$2rdamedia
001443781 338__ $$aonline resource$$bcr$$2rdacarrier
001443781 4901_ $$aPalgrave studies of marketing in emerging economies
001443781 5050_ $$a1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A focus on COVID-19 -- 5. Ithemba lila nyuka (Hope is Rising): Responding to Customer Emotions during Uncertainties Kelebogile Makhafola and Thomas Anning-Dorson -- 6. Perception of Integrated Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A Global Health Pandemic -- 9. Aesthetics Response to Point-of- Purchase Advertising and Purchase Inten-tions of Groceries -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11. Integrated Marketing Communications in Emerging Economies Conclusions and Recommendations.
001443781 506__ $$aAccess limited to authorized users.
001443781 520__ $$aDrawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets. Thomas Anning-Dorson (PhD) is an Associate Professor of Marketing at the University of the Witwatersrand, South Africa. Robert Ebo Hinson (PhD) is a Professor and Head of Department of Marketing and Entrepreneurship at the University of Ghana Business School. Stanley Coffie (PhD) is an Associate Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA). Genevieve Bosah (PhD) is a Researcher and Lecturer at the Department of Media and Communications, University of Hertfordshire, UK. Ibn Kailan Abdul-Hamid (PhD) is a Lecturer at the University of Professional Studies, Accra, Ghana.
001443781 588__ $$aDescription based on print version record.
001443781 650_0 $$aCommunication in marketing$$zDeveloping countries.
001443781 655_0 $$aElectronic books.
001443781 7001_ $$aAnning-Dorson, Thomas,$$eeditor.
001443781 7001_ $$aHinson, Robert$$q(Robert Ebo),$$eeditor.
001443781 7001_ $$aCoffie, Stanley,$$eeditor.
001443781 7001_ $$aBosah, Genevieve,$$eeditor.
001443781 7001_ $$aAbdul-Hamid, Ibn Kailan,$$eeditor.
001443781 77608 $$iPrint version:$$tMarketing communications in emerging economies. Volume II, Conceptual issues and empirical evidence.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030813369$$w(OCoLC)1272884440
001443781 830_0 $$aPalgrave studies of marketing in emerging economies.
001443781 852__ $$bebk
001443781 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-81337-6$$zOnline Access$$91397441.1
001443781 909CO $$ooai:library.usi.edu:1443781$$pGLOBAL_SET
001443781 980__ $$aBIB
001443781 980__ $$aEBOOK
001443781 982__ $$aEbook
001443781 983__ $$aOnline
001443781 994__ $$a92$$bISE