Business recovery in emerging markets : global perspectives from various sectors / Andrée Marie López-Fernández, Antonia Terán-Bustamante, editors.
López-Fernández, Andrée Marie, editor.; Terán-Bustamante, Antonia, editor.
2022
HD30.28 .B87 2022
Available Online

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Title Business recovery in emerging markets : global perspectives from various sectors / Andrée Marie López-Fernández, Antonia Terán-Bustamante, editors.
ISBN 9783030915322 (electronic bk.)
3030915328 (electronic bk.)
9783030915315
303091531X
DOI https://doi.org/10.1007/978-3-030-91532-2
Published Cham : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource : illustrations (some color).
Other Standard Identifiers 10.1007/978-3-030-91532-2 doi
Call Number HD30.28 .B87 2022
Dewey Decimal Classification 658.4/012
Summary The book analyzes the recovery process of different industries and sectors from the global health pandemic, as well as its collateral effects. Focusing on emerging markets, it examines the underlying factors that have impeded recovery and how businesses in various sectors have (or have not) responded. The chapters take both a micro and macro approach, surveying the topic from both organizational and national perspectives. Divided into sections on public policy, innovation, and social responsibility, this work explores the parameters of business and economic perspectives for the construction of effective models to pursue an effective recovery. It will appeal to scholars studying how business responds in the new normal. Andree Marie Lopez-Fernandez is a Professor and Researcher at the School of Economics and Business Administration at the Universidad Panamericana, Mexico. Her research areas of interest include corporate social responsibility, social media and viral marketing, governance and consumer behavior. Dr. Andree Marie is an Associate Editor for Emerald Emerging Markets Case Studies Journal, and has been conferred as a member of the Mexican National System of Researchers by CONACYT. Antonia Teran-Bustamante is a Researcher and Professor at the School of Economics and Business Administration at the Universidad Panamericana, Mexico, and is a member of the Mexican National System of Researchers by CONACYT. Her research is focused on Human Capital, Competitiveness, Innovation, and Entrepreneurship.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author López-Fernández, Andrée Marie, editor.
Terán-Bustamante, Antonia, editor.
Series Palgrave studies in democracy, innovation, and entrepreneurship for growth.
Available in Other Form Business recovery in emerging markets.
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Chapter 1.Introduction
Part I.Public policy
Chapter 2.The secondary economic sectors role in post-pandemic recovery: Analysis in the neoliberal capitalism context
Chapter 3.Perspectives for recovery of VAT collection derived from imports of goods
Chapter 4.Public policy for the application of 5G in Mexico within a context of COVID-19
Chapter 5.The structural impact of COVID-19 on employment: The role of skills and gender in an industrialized local economy
Chapter 6.Finally back to campus? Motivations for facemask adoption in the higher education sector
Part II.Innovation and decision-making
Chapter 7.The K-shape economic recovery and a new company classification
Chapter 8.Business Model Innovation and decision-making for the productive sector in times of crisis
Chapter 9.Innovation in knowledge-intensive businesses: A collaborative approach for post pandemic recovery
Part III.Business ethics and social responsibility
Chapter 10.Communicating with stakeholders via Twitter: From CSR to COVID 19
Chapter 11.Unethical supply chains delaying recovery: Analyzing pre and mid COVID 19 conditions
Chapter 12.The pandemic driving socially responsible work-family performance in the transportation sector
Chapter 13.Machine learning sustainable competitiveness for global recovery.

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