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Ch1. A fundamental dilemma: efficiency versus creativity
Ch2. Analytical framework and the research design: Innovation pattern and evolution of industry
Ch3. The origins of the game software business in Japan: the movement till 1970
Ch4. Creating New Demand: the start-up of the new industry in early 1980s
Ch5. The transition of the industry: the market expansion and establishment of major firms after 1980s
Ch6. Decline in demand creation: the impasse of industry in late 1990s
Ch7. The innovation pattern in the digital age: The lesson from the game software industry
Ch8. The development productivity dilemma and its consequences
Ch9. Conclusion.

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