Social impact of wine marketing : the challenge of digital technologies to regulation / Mojca Ramsak.
Ramšak, Mojca.
2022
HD9370.5
Available Online

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Title Social impact of wine marketing : the challenge of digital technologies to regulation / Mojca Ramsak.
Author Ramšak, Mojca.
ISBN 9783030892241 (electronic bk.)
3030892247 (electronic bk.)
3030892239
9783030892234
DOI https://doi.org/10.1007/978-3-030-89224-1
Publication Details Cham, Switzerland : Springer, 2022.
Language English
Description 1 online resource (123 pages)
Item Number 10.1007/978-3-030-89224-1 doi
Call Number HD9370.5
Dewey Decimal Classification 338.4/76632
Summary This book is inspired by the term "digiwine," a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations?
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed February 9, 2022).
Series Contributions to management science.
Available in Other Form Social Impact of Wine Marketing.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health
2. The Greatest Tricks of Digital Alcohol Marketing: The Consumers Voice and Alcohol e-Marketing
3. Wine Storytelling
4. Wearable Technology and Wine
5. Smart Packaging: The Labels Come to Life
6. Wearable Technology for Preventive or Curative Purposes
7. Children and Adolescents as a Marketing Target
8. Social Media, Alcohol, and Young People
9. Masculinity and Practices of Drinking
10. Drinking Games
11. Digital Marketing Strategies during a Coronavirus Pandemic
12. Femininity, Online Practices of Drinking and Women in Alcohol Industry
13. Brand Stretching and Popular Culture
14. Legislation between Norm and Practice
15. Conclusion: The Unplugged Path to Alcoholism.

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