@article{1443968,
      note = {Includes index.},
      author = {Ramšak, Mojca.},
      url = {http://library.usi.edu/record/1443968},
      title = {Social impact of wine marketing : the challenge of digital  technologies to regulation /},
      publisher = {Springer,},
      abstract = {This book is inspired by the term "digiwine," a neologism  referring to the production and/or marketing of wine  through the use of new technologies and robotics such as  vineyard information systems, sensor units, weather  stations, drones, robotic harvesters, social media videos,  digital labels, and wine apps. The alcohol industry is  using these technologies to develop digital strategies and  online tools for more efficient sales of wine. This book  analyzes the use of digital alcohol marketing, the reasons  for it, the role of regulation, and its social impact. In  particular, malignant forms of alcohol marketing to youth  are precisely described through exact case descriptions  from the global milieu. The author questions whether the  loopholes in the legislation or inefficiency of  self-regulation have negative consequences that can no  longer be prevented by public health care programs. When  and how did the alcohol industry become so deeply  interwoven in our lives that we mindlessly advertise and  parade in its shadow on social media and that we  increasingly buy alcohol digitally for fun, in innovative  packaging, and with strange ingredients combinations?},
      doi = {https://doi.org/10.1007/978-3-030-89224-1},
      recid = {1443968},
      pages = {1 online resource (123 pages)},
      address = {Cham, Switzerland :},
      year = {2022},
}