001443968 000__ 04001cam\a2200529\a\4500
001443968 001__ 1443968
001443968 003__ OCoLC
001443968 005__ 20230310003645.0
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001443968 008__ 220129s2022\\\\sz\\\\\\o\\\\\001\0\eng\d
001443968 019__ $$a1293768681$$a1293847321$$a1293894968$$a1293933331$$a1294112493$$a1294137525$$a1294217958$$a1294283001$$a1295280662
001443968 020__ $$a9783030892241$$q(electronic bk.)
001443968 020__ $$a3030892247$$q(electronic bk.)
001443968 020__ $$z3030892239
001443968 020__ $$z9783030892234
001443968 0247_ $$a10.1007/978-3-030-89224-1$$2doi
001443968 035__ $$aSP(OCoLC)1294144932
001443968 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dGW5XE$$dYDX$$dOCLCO$$dOCLCF$$dOCLCO$$dN$T$$dOCLCO$$dOCLCQ$$dUKAHL$$dOCLCQ
001443968 049__ $$aISEA
001443968 050_4 $$aHD9370.5
001443968 08204 $$a338.4/76632$$223
001443968 1001_ $$aRamšak, Mojca.
001443968 24510 $$aSocial impact of wine marketing :$$bthe challenge of digital technologies to regulation /$$cMojca Ramsak.
001443968 260__ $$aCham, Switzerland :$$bSpringer,$$c2022.
001443968 300__ $$a1 online resource (123 pages)
001443968 336__ $$atext$$btxt$$2rdacontent
001443968 337__ $$acomputer$$bc$$2rdamedia
001443968 338__ $$aonline resource$$bcr$$2rdacarrier
001443968 4901_ $$aContributions to management science
001443968 500__ $$aIncludes index.
001443968 5050_ $$a1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health -- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumers Voice and Alcohol e-Marketing -- 3. Wine Storytelling -- 4. Wearable Technology and Wine -- 5. Smart Packaging: The Labels Come to Life -- 6. Wearable Technology for Preventive or Curative Purposes -- 7. Children and Adolescents as a Marketing Target -- 8. Social Media, Alcohol, and Young People -- 9. Masculinity and Practices of Drinking -- 10. Drinking Games -- 11. Digital Marketing Strategies during a Coronavirus Pandemic -- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry -- 13. Brand Stretching and Popular Culture -- 14. Legislation between Norm and Practice -- 15. Conclusion: The Unplugged Path to Alcoholism.
001443968 506__ $$aAccess limited to authorized users.
001443968 520__ $$aThis book is inspired by the term "digiwine," a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations?
001443968 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 9, 2022).
001443968 650_0 $$aWine and wine making$$xInternet marketing.
001443968 650_0 $$aWine industry.
001443968 650_6 $$aVin$$xIndustrie.
001443968 655_0 $$aElectronic books.
001443968 77608 $$iPrint version:$$aRamsak, Mojca.$$tSocial Impact of Wine Marketing.$$dCham : Springer International Publishing AG, ©2022$$z9783030892234
001443968 830_0 $$aContributions to management science.
001443968 852__ $$bebk
001443968 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-89224-1$$zOnline Access$$91397441.1
001443968 909CO $$ooai:library.usi.edu:1443968$$pGLOBAL_SET
001443968 980__ $$aBIB
001443968 980__ $$aEBOOK
001443968 982__ $$aEbook
001443968 983__ $$aOnline
001443968 994__ $$a92$$bISE