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The corporates strike back : how large corporations win the innovation race against disruptive start-ups / Lucas Sauberschwarz, Lysander Weiss ; translated from German by Lynn Urch C.

Comeback der Konzerne. English

9783030791148 (electronic bk.)
3030791149 (electronic bk.)
9783030791131
3030791130

Cham : Springer, [2022]

©2022

English

Translated from German.

1 online resource : illustrations (some color)

10.1007/978-3-030-79114-8 doi

HD58.8 .S3813 2022

658.4/06

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stocker, World Economic Forum, Global Future Council-Member.

Includes bibliographical references and index.

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Online resource; title from PDF title page (SpringerLink, viewed February 17, 2022).

Print version: 9783030791131

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