The corporates strike back : how large corporations win the innovation race against disruptive start-ups / Lucas Sauberschwarz, Lysander Weiss ; translated from German by Lynn Urch C.
Sauberschwarz, Lucas, author.; Weiss, Lysander, author.
2022
HD58.8 .S3813 2022
Available Online

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Title
The corporates strike back : how large corporations win the innovation race against disruptive start-ups / Lucas Sauberschwarz, Lysander Weiss ; translated from German by Lynn Urch C.
Author
Sauberschwarz, Lucas, author.
Uniform Title
Comeback der Konzerne. English
ISBN
9783030791148 (electronic bk.)
3030791149 (electronic bk.)
9783030791131
3030791130
DOI
https://doi.org/10.1007/978-3-030-79114-8
Published
Cham : Springer, [2022]
Copyright
©2022
Language
English
Language Note
Translated from German.
Description
1 online resource : illustrations (some color)
Item Number
10.1007/978-3-030-79114-8 doi
Call Number
HD58.8 .S3813 2022
Dewey Decimal Classification
658.4/06
Summary
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stocker, World Economic Forum, Global Future Council-Member.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed February 17, 2022).
Added Author
Weiss, Lysander, author.
Available in Other Form
Print version: 9783030791131
Linked Resources
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Record Appears in
Online Resources > Ebooks
All Resources
Innovate or Die: Efficient Innovation Instead of Inefficient Start-up Thinking
Efficient Innovation With the 5C Process
The Innovation Machine: Efficient Innovation in Corporations
The End Is Not Nigh. .

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