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Part I: Theoretical Fundaments
AI and Big Data in Tourism
Epistemological Challenges
Data Science and Interdisciplinarity
Data Science and Ethical Issues
Web Scraping
Part II: Machine Learning
Machine Learning in Tourism: A Brief Overview
Feature Engineering
Clustering
Dimensionality Reduction
Classification
Regression
Hyperparameter Tuning
Model Evaluation
Interpretability of Machine Learning Models
Part III: Natural Language Processing
Natural Language Processing (NLP): An Introduction
Text Representations and Word Embeddings
Sentiment Analysis
Topic Modelling
Entity Matching: Matching Entities Between Multiple Data Sources
Knowledge Graphs
Part IV: Additional Methods
Network Analysis
Time Series Analysis
Agent-Based Modelling
Geographic Information System (GIS)
Visual Data Analysis
Software and Tools.

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