Socially responsible consumption and marketing in practice : collection of case studies / Jishnu Bhattacharyya, M.S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege, editors.
Bhattacharyya, Jishnu, editor.; Balaji, M. S., editor.; Jiang, Yangyang, editor.; Azer, Jaylan, editor.; Hewege, Chandana R., editor.
2022
HF5415.32 .S63 2022
Available Online

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Title Socially responsible consumption and marketing in practice : collection of case studies / Jishnu Bhattacharyya, M.S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege, editors.
ISBN 9789811664335 (electronic bk.)
9811664331 (electronic bk.)
9789811664328
9811664323
DOI https://doi.org/10.1007/978-981-16-6433-5
Published Singapore : Springer, [2022]
Copyright ©2022
Language English
Description 1 online resource : illustrations (some color)
Other Standard Identifiers 10.1007/978-981-16-6433-5 doi
Call Number HF5415.32 .S63 2022
Dewey Decimal Classification 658.8/342
Summary The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed February 17, 2022).
Added Author Bhattacharyya, Jishnu, editor.
Balaji, M. S., editor.
Jiang, Yangyang, editor.
Azer, Jaylan, editor.
Hewege, Chandana R., editor.
Available in Other Form Print version: 9789811664328
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Record Appears in Online Resources > Ebooks
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Introduction
Key Principles and Concepts
Current Developments (Review of Extant Literature)
Case Studies.

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