@article{1444158,
      recid = {1444158},
      author = {Hilbig, Heino,},
      title = {Shaping the future of your business : how to enable your  organisation to manage market changes and crises /},
      pages = {1 online resource},
      abstract = {This book shows how companies can develop sustainable  future scenarios for their own market in order to remain  successful and profitable in the future. Most of those who  thought they were operating in a stable market and were  prepared for crises were disabused of their conviction by  the Corona pandemic. But even less dramatic influences such  as technological disruption or side attacks from outside  the industry are massively changing the environment of  companies and demand - latest now! - a rethink. A useful  guide for managing directors, executives, marketing  managers and planners with helpful tips, illustrative  examples and an individually adaptable template for a  future workshop. This book is a translation of the original  German 2nd edition Zukunftsmanagement für den Mittelstand  by Heino Hilbig, published by Springer Fachmedien Wiesbaden  GmbH, part of Springer Nature in 2020. The translation was  done with the help of artificial intelligence (machine  translation by the service DeepL.com). A subsequent human  revision was done primarily in terms of content, so that  the book will read stylistically differently from a  conventional translation. Springer Nature works  continuously to further the development of tools for the  production of books and on the related technologies to  support the authors. Contents About the inability to  predict the future Typical thinking errors when planning  for the future Learning from the mistakes and successes of  others Rules of the game of changing markets Toolbox for  the future and future workshop The Author Heino Hilbig,  management consultant and keynote speaker, worked for  almost 30 years in technology-driven companies, dealing  with innovation management and strategies for marketing and  sales. Two more of his management related books have also  been published by Springer Gabler.},
      url = {http://library.usi.edu/record/1444158},
      doi = {https://doi.org/10.1007/978-3-658-35349-0},
}