001444158 000__ 04605cam\a2200577Ii\4500 001444158 001__ 1444158 001444158 003__ OCoLC 001444158 005__ 20230310003655.0 001444158 006__ m\\\\\o\\d\\\\\\\\ 001444158 007__ cr\un\nnnunnun 001444158 008__ 220203s2022\\\\gw\\\\\\ob\\\\001\0\eng\d 001444158 019__ $$a1295215664$$a1295242658 001444158 020__ $$a9783658353490$$q(electronic bk.) 001444158 020__ $$a365835349X$$q(electronic bk.) 001444158 020__ $$z9783658353483 001444158 020__ $$z3658353481 001444158 0247_ $$a10.1007/978-3-658-35349-0$$2doi 001444158 035__ $$aSP(OCoLC)1295215228 001444158 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dOCLCF$$dOCLCO$$dUKAHL$$dOCLCQ 001444158 0411_ $$aeng$$hger 001444158 049__ $$aISEA 001444158 050_4 $$aHD30.28$$b.H5513 2022 001444158 08204 $$a658.4/012$$223 001444158 1001_ $$aHilbig, Heino,$$eauthor. 001444158 24010 $$aZukunftsmanagement für den Mittelstand.$$lEnglish 001444158 24510 $$aShaping the future of your business :$$bhow to enable your organisation to manage market changes and crises /$$cHeino Hilbig. 001444158 264_1 $$aWiesbaden :$$bSpringer,$$c[2022] 001444158 264_4 $$c©2022 001444158 300__ $$a1 online resource 001444158 336__ $$atext$$btxt$$2rdacontent 001444158 337__ $$acomputer$$bc$$2rdamedia 001444158 338__ $$aonline resource$$bcr$$2rdacarrier 001444158 504__ $$aIncludes bibliographical references and index. 001444158 5050_ $$aForeword by Olaf Mergili, CEO of Microplex Printware AG -- Management in medium-sized companies as a bottleneck? -- How innovative are medium-sized companies? -- About the (in)probability of being able to predict the future: Typical thinking errors, the role of chance in planning and why waiting is nevertheless not a serious option -- What SMEs can learn from other companies - or not (cases): the deep fall, tunnel vision, retreat instead of innovation, making the future an issue -- Preparing for the future: evolution - revolution - disruption? -- The swarm, the swarm bird and the consultant -- Ten steps to your own vision of the future -- Process and workshop design: a do-it-yourself guide -- Encore: The future process as a basis for crisis management. . 001444158 506__ $$aAccess limited to authorized users. 001444158 520__ $$aThis book shows how companies can develop sustainable future scenarios for their own market in order to remain successful and profitable in the future. Most of those who thought they were operating in a stable market and were prepared for crises were disabused of their conviction by the Corona pandemic. But even less dramatic influences such as technological disruption or side attacks from outside the industry are massively changing the environment of companies and demand - latest now! - a rethink. A useful guide for managing directors, executives, marketing managers and planners with helpful tips, illustrative examples and an individually adaptable template for a future workshop. This book is a translation of the original German 2nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. Contents About the inability to predict the future Typical thinking errors when planning for the future Learning from the mistakes and successes of others Rules of the game of changing markets Toolbox for the future and future workshop The Author Heino Hilbig, management consultant and keynote speaker, worked for almost 30 years in technology-driven companies, dealing with innovation management and strategies for marketing and sales. Two more of his management related books have also been published by Springer Gabler. 001444158 546__ $$aTranslated from German. 001444158 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 11, 2022). 001444158 650_0 $$aBusiness planning. 001444158 650_0 $$aBusiness forecasting. 001444158 650_0 $$aDecision making. 001444158 650_6 $$aPrévision commerciale. 001444158 650_6 $$aPrise de décision. 001444158 655_0 $$aElectronic books. 001444158 77608 $$iPrint version: $$z3658353481$$z9783658353483$$w(OCoLC)1261362842 001444158 852__ $$bebk 001444158 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-35349-0$$zOnline Access$$91397441.1 001444158 909CO $$ooai:library.usi.edu:1444158$$pGLOBAL_SET 001444158 980__ $$aBIB 001444158 980__ $$aEBOOK 001444158 982__ $$aEbook 001444158 983__ $$aOnline 001444158 994__ $$a92$$bISE