TY - GEN AB - This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience. AU - Leitão, João, AU - Ratten, Vanessa, AU - Braga, Vitor, CN - G155.P8 DO - 10.1007/978-3-030-89232-6 DO - doi ID - 1444216 KW - Tourism KW - Tourism KW - Entrepreneurship KW - Entrepreneurship KW - Entrepreneuriat KW - Entrepreneuriat LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-89232-6 N2 - This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience. SN - 9783030892326 SN - 3030892328 T1 - Tourism entrepreneurship in Portugal and Spain :competitive landscapes and innovative business models / TI - Tourism entrepreneurship in Portugal and Spain :competitive landscapes and innovative business models / UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-89232-6 ER -