001444230 000__ 04150cam\a2200589Ii\4500
001444230 001__ 1444230
001444230 003__ OCoLC
001444230 005__ 20230310003659.0
001444230 006__ m\\\\\o\\d\\\\\\\\
001444230 007__ cr\cn\nnnunnun
001444230 008__ 220205s2022\\\\si\a\\\\ob\\\\000\0\eng\d
001444230 019__ $$a1293775165$$a1293844456$$a1293896833
001444230 020__ $$a9789811666674$$q(electronic bk.)
001444230 020__ $$a9811666679$$q(electronic bk.)
001444230 020__ $$z9789811666667
001444230 020__ $$z9811666660
001444230 0247_ $$a10.1007/978-981-16-6667-4$$2doi
001444230 035__ $$aSP(OCoLC)1295275240
001444230 040__ $$aEBLCP$$beng$$erda$$epn$$cEBLCP$$dYDX$$dGW5XE$$dOCLCO$$dOCLCF$$dN$T$$dOCLCQ
001444230 0411_ $$aeng$$hchi
001444230 043__ $$aa-cc---
001444230 049__ $$aISEA
001444230 050_4 $$aHF5415.1255$$b.Y36 2022
001444230 08204 $$a658.8/27$$223
001444230 1001_ $$aYang, Changzheng,$$eauthor.
001444230 24510 $$aSharing behavior of brand crisis information on social media :$$ba case study of Chinese Weibo /$$cChangzheng Yang.
001444230 264_1 $$aSingapore :$$bSpringer ;$$a[China] :$$bXiamen University Press,$$c[2022]
001444230 264_4 $$c©2022
001444230 300__ $$a1 online resource (289 pages) :$$billustrations (some color)
001444230 336__ $$atext$$btxt$$2rdacontent
001444230 337__ $$acomputer$$bc$$2rdamedia
001444230 338__ $$aonline resource$$bcr$$2rdacarrier
001444230 504__ $$aIncludes bibliographical references.
001444230 5050_ $$aIntroduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
001444230 506__ $$aAccess limited to authorized users.
001444230 520__ $$aThis book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
001444230 546__ $$aTranslated from Chinese.
001444230 588__ $$aDescription based upon print version of record.
001444230 650_0 $$aBranding (Marketing)$$zChina.
001444230 650_0 $$aProduct management$$zChina.
001444230 650_0 $$aOnline social networks in business$$zChina.
001444230 650_6 $$aStratégie de marque$$zChine.
001444230 650_6 $$aProduits commerciaux$$zChine$$xGestion.
001444230 650_6 $$aRéseaux sociaux dans les affaires$$zChine.
001444230 655_0 $$aElectronic books.
001444230 77608 $$iPrint version:$$aYang, Changzheng$$tSharing Behavior of Brand Crisis Information on Social Media$$dSingapore : Springer Singapore Pte. Limited,c2022$$z9789811666667
001444230 852__ $$bebk
001444230 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-6667-4$$zOnline Access$$91397441.1
001444230 909CO $$ooai:library.usi.edu:1444230$$pGLOBAL_SET
001444230 980__ $$aBIB
001444230 980__ $$aEBOOK
001444230 982__ $$aEbook
001444230 983__ $$aOnline
001444230 994__ $$a92$$bISE