Sharing behavior of brand crisis information on social media : a case study of Chinese Weibo / Changzheng Yang.
2022
HF5415.1255 .Y36 2022
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Title
Sharing behavior of brand crisis information on social media : a case study of Chinese Weibo / Changzheng Yang.
Author
ISBN
9789811666674 (electronic bk.)
9811666679 (electronic bk.)
9789811666667
9811666660
9811666679 (electronic bk.)
9789811666667
9811666660
Published
Singapore : Springer ; [China] : Xiamen University Press, [2022]
Copyright
©2022
Language
English
Language Note
Translated from Chinese.
Description
1 online resource (289 pages) : illustrations (some color)
Item Number
10.1007/978-981-16-6667-4 doi
Call Number
HF5415.1255 .Y36 2022
Dewey Decimal Classification
658.8/27
Summary
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
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Includes bibliographical references.
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Table of Contents
Introduction
Literature Review and Theoretical Foundation
Fluctuation Features of Brand Crisis Information Sharing by Weibo Use
Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use
Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
Literature Review and Theoretical Foundation
Fluctuation Features of Brand Crisis Information Sharing by Weibo Use
Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use
Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.