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001444499 001__ 1444499
001444499 003__ OCoLC
001444499 005__ 20230310003713.0
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001444499 019__ $$a1298332402$$a1298513870$$a1302754134
001444499 020__ $$a9783030906658$$q(electronic bk.)
001444499 020__ $$a3030906655$$q(electronic bk.)
001444499 020__ $$z9783030906641
001444499 020__ $$z3030906647
001444499 0247_ $$a10.1007/978-3-030-90665-8$$2doi
001444499 035__ $$aSP(OCoLC)1298383349
001444499 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dN$T$$dOCLCF$$dCNO$$dOCLCO$$dUKAHL$$dOCLCQ
001444499 049__ $$aISEA
001444499 050_4 $$aHF1416$$b.S35 2022eb
001444499 08204 $$a658.8/4$$223
001444499 1001_ $$aSchlegelmilch, Bodo B.,$$eauthor.
001444499 24510 $$aGlobal marketing strategy :$$ban executive digest /$$cBodo B. Schlegelmilch.
001444499 250__ $$aSecond edition.
001444499 264_1 $$aCham :$$bSpringer,$$c[2022]
001444499 264_4 $$c©2022
001444499 300__ $$a1 online resource :$$billustrations (some color).
001444499 336__ $$atext$$btxt$$2rdacontent
001444499 337__ $$acomputer$$bc$$2rdamedia
001444499 338__ $$aonline resource$$bcr$$2rdacarrier
001444499 4901_ $$aManagement for professionals
001444499 500__ $$aPrevious edition: 2016.
001444499 504__ $$aIncludes bibliographical references.
001444499 5050_ $$a1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global Markets -- 7. Creating Global Product and Service Offerings -- 8. Extracting Value from Global Operations -- 9. Global Supply Chains -- 10. Global Branding and Communication -- 11. Global Digital Marketing Strategy -- 12. Organizational Design for Global Marketing Strategy -- 13. Global Business Responsibility -- 14. The Future of Global Marketing Strategy.
001444499 506__ $$aAccess limited to authorized users.
001444499 520__ $$aThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business.
001444499 588__ $$aDescription based on print version record.
001444499 650_0 $$aExport marketing$$xManagement.
001444499 650_0 $$aInternational trade.
001444499 650_6 $$aCommerce international.
001444499 655_0 $$aElectronic books.
001444499 77608 $$iPrint version:$$aSchlegelmilch, Bodo B..$$tGlobal marketing strategy.$$bSecond edition.$$dCham : Springer, 2022$$z9783030906641$$w(OCoLC)1295100544
001444499 830_0 $$aManagement for professionals.
001444499 852__ $$bebk
001444499 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-90665-8$$zOnline Access$$91397441.1
001444499 909CO $$ooai:library.usi.edu:1444499$$pGLOBAL_SET
001444499 980__ $$aBIB
001444499 980__ $$aEBOOK
001444499 982__ $$aEbook
001444499 983__ $$aOnline
001444499 994__ $$a92$$bISE