The digital mind : semiotic explorations in digital culture / Kristian Bankov.
Bankov, Kristian, author.
2022
P99
Available Online

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Title The digital mind : semiotic explorations in digital culture / Kristian Bankov.
Author Bankov, Kristian, author.
ISBN 9783030925550 (electronic bk.)
3030925552 (electronic bk.)
9783030925543 (print)
3030925544
DOI https://doi.org/10.1007/978-3-030-92555-0
Published Cham, Switzerland : Springer, 2022.
Language English
Description 1 online resource (xxx, 226 pages) : illustrations (some color).
Other Standard Identifiers 10.1007/978-3-030-92555-0 doi
Call Number P99
Dewey Decimal Classification 302.2
Summary This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches. The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era. Self-expression, entertainment and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person's communication devices, where a substantial part of it is stored and actualized. It will be of interest to semioticians and researchers working on digital culture.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed March 4, 2022).
Series Numanities--arts and humanities in progress ; v. 22. 2510-4438
Available in Other Form Print version: 9783030925543
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Introduction: Semiotics of digital culture
Part 1: Theoretic considerations
Chapter 1. The digital semiosphere
Chapter 2. The fall of textuality and the rise of interactivity
Part 2: Semiotic explorations in experience economy
Chapter 3. The copyright in the digital experience economy
Chapter 4. Semiotics of experience and digital special FX
Chapter 5. The market of football experience for the digital economy
Chapter 6. Cultural transformations of love and sex in the digital age
Chapter 7. Semiotics of transaction in digital age
Chapter 8. Semiotic overview on legal tender and digital money
Part 3: Collective and individual identities in digital culture
Chapter 9. Identity in digital age: From nationalisms to the post-truth uses of collective symbols
Chapter 10. Internet, the semiotic Encyclopedia and the Google effect
Chapter 11. A semiotic exploration in the Web 2.0 emoti(c)onal discursivity in public debates
Chapter 12. From textualism to hypertextualism
Chapter 13. Identity and consumer rituals in Facebook
Conclusions in Time of COVID-19.

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