Measuring the impact of online media on consumers, businesses and society / Kejo Starosta.
Starosta, Kejo, author.
2022
P94 .S83 2022
Available Online

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Title Measuring the impact of online media on consumers, businesses and society / Kejo Starosta.
Author Starosta, Kejo, author.
ISBN 9783658367299 (electronic bk.)
3658367296 (electronic bk.)
9783658367282
3658367288
DOI https://doi.org/10.1007/978-3-658-36729-9
Published Wiesbaden : Springer Gabler, [2022]
Copyright ©2022
Language English
Description 1 online resource : illustrations.
Other Standard Identifiers 10.1007/978-3-658-36729-9 doi
Call Number P94 .S83 2022
Dewey Decimal Classification 302.23
Summary This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future. About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed March 11, 2022).
Series Sustainable management, Wertschöpfung und Effizienz. 2523-8639
Available in Other Form Print version: 9783658367282
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Part I. State Of The Field
Approaching Media Influence And Its Mechanisms
Connections And Relationships In Europe And Worldwide And Their Impact
Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society
Methodology And Research Design
Case Studies On The Online Tourism Market Place.

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