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001444958 001__ 1444958
001444958 003__ OCoLC
001444958 005__ 20230310003804.0
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001444958 019__ $$a1302110974$$a1302185458
001444958 020__ $$a9783658367299$$q(electronic bk.)
001444958 020__ $$a3658367296$$q(electronic bk.)
001444958 020__ $$z9783658367282
001444958 020__ $$z3658367288
001444958 0247_ $$a10.1007/978-3-658-36729-9$$2doi
001444958 035__ $$aSP(OCoLC)1302133174
001444958 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dOCLCO$$dOCLCF$$dN$T$$dUKAHL$$dOCLCQ
001444958 049__ $$aISEA
001444958 050_4 $$aP94$$b.S83 2022
001444958 08204 $$a302.23$$223
001444958 1001_ $$aStarosta, Kejo,$$eauthor.
001444958 24510 $$aMeasuring the impact of online media on consumers, businesses and society /$$cKejo Starosta.
001444958 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c[2022]
001444958 264_4 $$c©2022
001444958 300__ $$a1 online resource :$$billustrations.
001444958 336__ $$atext$$btxt$$2rdacontent
001444958 337__ $$acomputer$$bc$$2rdamedia
001444958 338__ $$aonline resource$$bcr$$2rdacarrier
001444958 4901_ $$aSustainable management, Wertschöpfung und Effizienz,$$x2523-8639
001444958 504__ $$aIncludes bibliographical references.
001444958 5050_ $$aPart I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On The Online Tourism Market Place.
001444958 506__ $$aAccess limited to authorized users.
001444958 520__ $$aThis empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future. About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.
001444958 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed March 11, 2022).
001444958 650_0 $$aMass media$$xInfluence.
001444958 650_0 $$aSocial media$$xInfluence.
001444958 650_0 $$aDigital media.
001444958 650_6 $$aMédias$$xInfluence.
001444958 650_6 $$aMédias numériques.
001444958 655_0 $$aElectronic books.
001444958 77608 $$iPrint version:$$z3658367288$$z9783658367282$$w(OCoLC)1290430326
001444958 830_0 $$aSustainable management, Wertschöpfung und Effizienz.$$x2523-8639
001444958 852__ $$bebk
001444958 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-36729-9$$zOnline Access$$91397441.1
001444958 909CO $$ooai:library.usi.edu:1444958$$pGLOBAL_SET
001444958 980__ $$aBIB
001444958 980__ $$aEBOOK
001444958 982__ $$aEbook
001444958 983__ $$aOnline
001444958 994__ $$a92$$bISE