@article{1445147,
      recid = {1445147},
      author = {Rajagopal, Ananya.},
      title = {Women entrepreneurs in emerging markets: managing  performance within ecosystems /},
      publisher = {Palgrave Macmillan,},
      address = {Cham, Switzerland :},
      pages = {1 online resource (xv, 154 pages) :},
      year = {2022},
      note = {Includes index.},
      abstract = {This book addresses a blend of conceptual and applied  discussions on women entrepreneurs with learning experience  across continents A good read for managers and researchers.  Angappa Gunasekaran, Director and Professor, School of  Business Administration, Penn State Harrisburg, PA A woman  with economic empowerment is, by definition, a strong  woman. However, living the empowered journey is a major  challenge. The author puts forth new concepts supported by  the examples on women-led enterprises across developing  economies, which makes this book a worth read Jose Balmori,  Associate Dean, Business and Economics School,  Universidades Anahuac Mexico, Mexico City This book focuses  on social perspectives of womens entrepreneurship, in the  context of work-life balance and crowd-based business  modelling, and economic perspectives associated with  quality-of-life expectations. It focuses on the convergence  of business perspectives and the social values and  lifestyle of women entrepreneurs. The attributes of women  entrepreneurship in developing economies have been  discussed with focus on new entrepreneurial trends,  changing organizational design and workplace environment,  frugal innovation and technology, and shifts in market  behavior. The book presents a six-box strategy including  learned knowledge, scope of enterprise, innovation and  technology, social values, design-development, and  entrepreneurial business modeling. The core argument  underlies in critically examining the practical, tacit, and  intuited strategies to redesign entrepreneurial business  models against conventional social values of women  entrepreneurs. The author analyzes positivist,  constructivist, pragmatist, interpretivist, and  phenomenological perspectives to explain entrepreneurial  behavior of women and derive cognitive synthesis to enhance  business performance, entrepreneurial mindset, and  perceptual schema. Ananya Rajagopal currently holds a  position of Research Professor at Universidad Anahuac,  Mexico and has been conferred recognition of National  Researcher Level-I by the Government of Mexico. She has  published several papers in international journals of  repute and contributed research works in international  conferences and edited books.},
      url = {http://library.usi.edu/record/1445147},
      doi = {https://doi.org/10.1007/978-3-030-89770-3},
}