@article{1445179,
      author = {Reis, José Luís, and Peter, Marc K. and Cayolla,  Ricardo, and Bogdanović, Zorica,},
      url = {http://library.usi.edu/record/1445179},
      title = {Marketing and smart technologies : proceedings of  ICMarkTech 2021., Volume 2 /. International Conference on  Marketing and Technologies},
      publisher = {Springer,},
      abstract = {This book includes selected papers presented at the  International Conference on Marketing and Technologies  (ICMarkTech 2021), held at University of La Laguna,  Tenerife, Spain, during December 24, 2021. It covers  up-to-date cutting-edge research on artificial intelligence  applied in marketing, virtual and augmented reality in  marketing, business intelligence databases and marketing,  data mining and big data, marketing data science, web  marketing, e-commerce and v-commerce, social media and  networking, geomarketing and IoT, marketing automation and  inbound marketing, machine learning applied to marketing,  customer data management and CRM, and neuromarketing  technologies.},
      doi = {https://doi.org/10.1007/978-981-16-9272-7},
      recid = {1445179},
      pages = {1 online resource},
      address = {Singapore :},
      year = {2022},
}