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001445179 001__ 1445179
001445179 003__ OCoLC
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001445179 019__ $$a1304243266$$a1304342154$$a1304402876$$a1305846939
001445179 020__ $$a9789811692727$$q(electronic bk.)
001445179 020__ $$a9811692726$$q(electronic bk.)
001445179 020__ $$z9811692718
001445179 020__ $$z9789811692710
001445179 0247_ $$a10.1007/978-981-16-9272-7$$2doi
001445179 035__ $$aSP(OCoLC)1303891452
001445179 040__ $$aYDX$$beng$$cYDX$$dEBLCP$$dGW5XE$$dOCLCO$$dOCLCF$$dUKAHL$$dOCLCQ
001445179 049__ $$aISEA
001445179 050_4 $$aHF5415.125$$b.I58 2021eb
001445179 08204 $$a658.8
001445179 1112_ $$aInternational Conference on Marketing and Technologies$$d(2021 :$$cTenerife, Canary Islands)
001445179 24510 $$aMarketing and smart technologies :$$bproceedings of ICMarkTech 2021.$$nVolume 2 /$$cJosé Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović, editors.
001445179 24630 $$aICMarkTech 2021
001445179 260__ $$aSingapore :$$bSpringer,$$c2022.
001445179 300__ $$a1 online resource
001445179 4901_ $$aSmart Innovation, Systems and Technologies ;$$vv.280
001445179 5050_ $$aIntro -- Preface -- Contents -- About the Editors -- Blockchain Applied to Marketing -- Marketing SeeLigg, a Private Electric Chargers Sharing Network -- 1 Introduction -- 2 The Road to Electric Vehicles -- 3 The SeeLigg Project -- 4 Achieving and Maintaining the Network Effect -- 5 Discussion -- 6 Conclusion -- References -- Application of Smart Contracts in Online Product Procurement -- 1 Introduction -- 2 Background -- 3 Application Modules -- 4 Database Model -- 5 General System Requirements -- 6 Functional Model Based on Use Cases -- 7 Architecture -- 8 Component Diagram
001445179 5058_ $$a9 Deployment Diagram -- 10 Results -- 11 Conclusions -- References -- Investing with Cryptocurrencies Between Risk and Profit -- 1 Introduction -- 2 From Blockchain Technology to Cryptography: Ethical Aspects -- 3 Methodology -- 4 The Handling of Cryptocurrencies in Colombia -- 5 Results -- 6 Conclusions -- References -- Drivers of e-Relational Capital in the Retail Industry -- 1 Introduction -- 2 Literature Review -- 2.1 Customer e-WOM -- 2.2 Supplier e-WOM -- 2.3 Study Hypotheses -- 3 Methods -- 3.1 Research Instruments, Variables, and Measures -- 3.2 Sampling Procedure and Data Collection
001445179 5058_ $$a4 Results -- 4.1 Study One: A Customer Perspective -- 4.2 Study Two: A Supplier Perspective -- 5 Discussion and Conclusion -- 5.1 Key Findings, Contributions, and Implications -- 5.2 Limitations and Further Recommendations -- 5.3 Concluding Remarks -- References -- Innovative Business Models and Applications for Smart Cities -- Cultural Micro-nodes for Smart Cities -- 1 Smart City and Cultural Attractiveness -- 2 From Creative Style to Digital Asset -- 3 Community Value Assembly -- 4 Summary: Cultural Immersion -- References
001445179 5058_ $$aSociocultural Trend Reports as an Intelligence Tool of Strategic Cultural Management -- 1 Introduction -- 2 Trends Management -- 3 The Nature(s) and Categories of Trend Reports -- 4 How to Build a Report for Strategic Insights -- 5 Conclusion -- References -- Employing Trait Emotional Intelligence in an Adaptive E-learning Environment -- 1 Introduction -- 2 Literature Review -- 2.1 Trait Emotional Intelligence Theory -- 2.2 Achievement Emotions Questionnaire (AEQ) -- 2.3 Hierarchical Cluster Analysis -- 3 Method and Design -- 3.1 Study Design -- 3.2 Participants -- 3.3 Instruments
001445179 5058_ $$a3.4 Procedure -- 4 Results and Discussion -- 5 Conclusion -- References -- Cyber-Physical Systems and Digital Twins as a Concept of Building the World of Intellectual Technologies and Management of Production Processes -- 1 Introduction -- 2 History and Development of Cyber-Physical Systems and Digital Twins -- 3 The Concept of Building a World of Intelligent Technologies: Comparison and Interrelation -- 4 Manufacturing Process Control Concept Using Digital Twins and Cyber-Physical Systems -- 5 Conclusion -- References
001445179 506__ $$aAccess limited to authorized users.
001445179 520__ $$aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 24, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
001445179 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed March 30, 2022).
001445179 650_0 $$aArtificial intelligence$$xMarketing applications$$vCongresses.
001445179 650_0 $$aMarketing$$xTechnological innovations$$vCongresses.
001445179 650_6 $$aIntelligence artificielle$$xApplications en marketing$$vCongrès.
001445179 650_6 $$aMarketing$$xInnovations$$vCongrès.
001445179 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001445179 655_0 $$aElectronic books.
001445179 7001_ $$aReis, José Luís,$$eeditor.
001445179 7001_ $$aPeter, Marc K.$$eeditor.
001445179 7001_ $$aCayolla, Ricardo,$$eeditor.
001445179 7001_ $$aBogdanović, Zorica,$$eeditor.
001445179 77608 $$iPrint version: $$z9811692718$$z9789811692710$$w(OCoLC)1287919755
001445179 830_0 $$aSmart innovation, systems, and technologies ;$$v280.
001445179 852__ $$bebk
001445179 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-9272-7$$zOnline Access$$91397441.1
001445179 909CO $$ooai:library.usi.edu:1445179$$pGLOBAL_SET
001445179 980__ $$aBIB
001445179 980__ $$aEBOOK
001445179 982__ $$aEbook
001445179 983__ $$aOnline
001445179 994__ $$a92$$bISE