Ecommerce reimagined: retail and ecommerce in China / Sharon Gai.
Gai, Sharon.
2022
HF5548.325.C6
Available Online

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Title Ecommerce reimagined: retail and ecommerce in China / Sharon Gai.
Author Gai, Sharon.
ISBN 9789811900037 (electronic bk.)
9811900035 (electronic bk.)
9811900027
9789811900020
DOI https://doi.org/10.1007/978-981-19-0003-7
Imprint Singapore : Palgrave Macmillan, 2022.
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-981-19-0003-7 doi
Call Number HF5548.325.C6
Dewey Decimal Classification 381/.1420951
Summary This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the worlds largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinas market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space. Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Print version: 9789811900020
ECOMMERCE REIMAGINED.
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Record Appears in Online Resources > Ebooks
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1. Setting the Scene
2. Frameworks and concepts
3. Emerging trends
4. Application.

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