@article{1445584,
      recid = {1445584},
      author = {Gai, Sharon.},
      title = {Ecommerce reimagined: retail and ecommerce in China /},
      publisher = {Palgrave Macmillan,},
      address = {Singapore :},
      pages = {1 online resource},
      year = {2022},
      abstract = {This book offers a practical guide to Chinese ecommerce  markets for businesspeople and scholars. China represents a  $5.6 trillion retail market, with the highest ecommerce  penetration rate in the world. Due to the COVID-19  pandemic, brands are investing more in growing online  sales. Written from the heart of the worlds largest  e-commerce platform, Ecommerce Reimagined: Retail and  Ecommerce in China is a book that aims to satisfy the  growing need of entrepreneurs and businesses hoping to tap  into Chinas market and provide context to students and  academics who post an interest in learning about how  ecommerce has shaped the Chinese retail space. Sharon Gai  has been a director of Alibaba working in its core commerce  pillar, and brings years of experience working in  e-commerce in China and bridging the gap between the  Chinese market and overseas markets.},
      url = {http://library.usi.edu/record/1445584},
      doi = {https://doi.org/10.1007/978-981-19-0003-7},
}