001445584 000__ 02984cam\a2200577Ia\4500 001445584 001__ 1445584 001445584 003__ OCoLC 001445584 005__ 20230310003839.0 001445584 006__ m\\\\\o\\d\\\\\\\\ 001445584 007__ cr\un\nnnunnun 001445584 008__ 220331s2022\\\\si\\\\\\ob\\\\001\0\eng\d 001445584 019__ $$a1308393275$$a1308796640$$a1309024580$$a1310343019 001445584 020__ $$a9789811900037$$q(electronic bk.) 001445584 020__ $$a9811900035$$q(electronic bk.) 001445584 020__ $$z9811900027 001445584 020__ $$z9789811900020 001445584 0247_ $$a10.1007/978-981-19-0003-7$$2doi 001445584 035__ $$aSP(OCoLC)1306524513 001445584 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dN$T$$dUKMGB$$dOCLCF$$dUKAHL$$dOCLCQ 001445584 043__ $$aa-cc--- 001445584 049__ $$aISEA 001445584 050_4 $$aHF5548.325.C6 001445584 08204 $$a381/.1420951$$223 001445584 1001_ $$aGai, Sharon. 001445584 24510 $$aEcommerce reimagined:$$bretail and ecommerce in China /$$cSharon Gai. 001445584 260__ $$aSingapore :$$bPalgrave Macmillan,$$c2022. 001445584 300__ $$a1 online resource 001445584 336__ $$atext$$2rdacontent 001445584 336__ $$astill image$$2rdacontent 001445584 337__ $$acomputer$$2rdamedia 001445584 338__ $$aonline resource$$2rdacarrier 001445584 504__ $$aIncludes bibliographical references and index. 001445584 5050_ $$a1. Setting the Scene -- 2. Frameworks and concepts -- 3. Emerging trends -- 4. Application. 001445584 506__ $$aAccess limited to authorized users. 001445584 520__ $$aThis book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the worlds largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinas market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space. Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets. 001445584 588__ $$aDescription based on print version record. 001445584 650_0 $$aElectronic commerce$$zChina. 001445584 650_0 $$aRetail trade$$zChina. 001445584 650_6 $$aCommerce électronique$$zChine. 001445584 650_6 $$aCommerce de détail$$zChine. 001445584 651_0 $$aChina$$xEconomic conditions. 001445584 651_6 $$aChine$$xConditions économiques. 001445584 655_0 $$aElectronic books. 001445584 77608 $$iPrint version:$$z9811900027$$z9789811900020$$w(OCoLC)1293059688 001445584 77608 $$iPrint version:$$aGAI, SHARON.$$tECOMMERCE REIMAGINED.$$d[S.l.] : PALGRAVE MACMILLAN, 2022$$z9811900027$$w(OCoLC)1293059688 001445584 852__ $$bebk 001445584 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-0003-7$$zOnline Access$$91397441.1 001445584 909CO $$ooai:library.usi.edu:1445584$$pGLOBAL_SET 001445584 980__ $$aBIB 001445584 980__ $$aEBOOK 001445584 982__ $$aEbook 001445584 983__ $$aOnline 001445584 994__ $$a92$$bISE