TY  - GEN
AB  - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 24, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
AU  - Reis, José Luís,
AU  - López, Eduardo Parra,
AU  - Moutinho, Luiz,
AU  - Santos, José Paulo Marques dos,
CN  - HF5415.125
CY  - Singapore :
DA  - 2022.
DO  - 10.1007/978-981-16-9268-0
DO  - doi
ID  - 1445612
KW  - Artificial intelligence
KW  - Marketing
KW  - Intelligence artificielle
KW  - Marketing
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-9268-0
N2  - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 24, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
PB  - Springer,
PP  - Singapore :
PY  - 2022.
SN  - 9789811692680
SN  - 9811692688
T1  - Marketing and smart technologies:proceedings of ICMarkTech 2021.
TI  - Marketing and smart technologies:proceedings of ICMarkTech 2021.
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-9268-0
VL  - v. 279
ER  -