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001445612 019__ $$a1308793937$$a1309014483$$a1309048313
001445612 020__ $$a9789811692680$$q(electronic bk.)
001445612 020__ $$a9811692688$$q(electronic bk.)
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001445612 0247_ $$a10.1007/978-981-16-9268-0$$2doi
001445612 035__ $$aSP(OCoLC)1308394758
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001445612 049__ $$aISEA
001445612 050_4 $$aHF5415.125$$b.I58 2021eb
001445612 08204 $$a658.8$$223
001445612 1112_ $$aInternational Conference on Marketing and Technologies$$d(2021 :$$cTenerife, Canary Islands)
001445612 24510 $$aMarketing and smart technologies:$$bproceedings of ICMarkTech 2021.$$nvolume 1 /$$cJosé Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos, editors.
001445612 24630 $$aICMarkTech 2021
001445612 260__ $$aSingapore :$$bSpringer,$$c2022.
001445612 300__ $$a1 online resource
001445612 4901_ $$aSmart Innovation, Systems and Technologies,$$x2190-3026 ;$$vv. 279
001445612 5050_ $$aIntro -- Preface -- Contents -- About the Editors -- Artificial Intelligence Applied in Marketing -- Forecasting Hotel-booking Cancelations Using Personal Name Records: An Artificial Intelligence Approach -- 1 Introduction -- 2 Literature Review -- 2.1 The Context of the Hospitality Industry -- 2.2 Demand and Cancelation Forecasting: Methods and Techniques -- 3 Methodology -- 3.1 Data Preparation -- 3.2 Models and Validation -- 4 Results for Cancelation Forecasting -- 5 Conclusions -- References
001445612 5058_ $$aManagerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence -- 1 Introduction -- 2 Theoretical Background -- 3 Experimental Study: Research Procedure and Results -- 3.1 Research Procedure -- 3.2 Results -- 4 Implications and Future Research -- 5 Conclusion -- References -- Find Me if You Can! Identification of Services on Websites by Human Beings and Artificial Intelligence -- 1 Introduction -- 2 Promoting Services on Company Webpages -- 3 Methodology -- 3.1 Empirical Context-Service Typology in the Field of Advanced Manufacturing
001445612 5058_ $$a3.2 Applied Methods for Analyzing Webpages -- 3.3 Human Behavior: Manual Annotations -- 3.4 Web Analysis Using Artificial Intelligence -- 4 Findings -- 5 Outlook and Limitations -- References -- Under Which Conditions Are Humans Motivated to Delegate Tasks to AI? A Taxonomy on the Human Emotional State Driving the Motivation for AI Delegation -- 1 Introduction -- 2 The Appreciation and Denial of AI Services -- 3 Emotions and Decision-Making -- 4 Linking AI Delegation to Emotional States -- 5 A Taxonomy on Human Motivation to Delegate Tasks Towards AI -- 6 Conclusion -- References
001445612 5058_ $$aRoadmapping Collaborative Exploitation and Marketing of an AI-Based Knowledge Platform -- 1 Introduction -- 2 Related Research -- 3 Collaboration-Oriented Roadmapping -- 3.1 Preference Elicitation and Collaborative Roadmapping Diagram Building -- 3.2 The Role of Real Options in the Roadmapping Process -- 3.3 Applying the Roadmapping Diagram to Marketing Action Planning -- 4 Summary and Conclusions -- References -- Business Intelligence Databases and Marketing -- Does Concept Recall in Brand Image Show High Loyalty? An Experimental Study on the Apple MacBook -- 1 Introduction
001445612 5058_ $$a2 Literature Review and Derivation of Hypothesis -- 3 Method -- 3.1 Survey -- 3.2 Verification -- 4 Results -- 5 Practical Implications and Limitations -- References -- What Makes a Movie Get Success? A Visual Analytics Approach -- 1 Introduction -- 2 The Datasets -- 2.1 Filtering -- 2.2 Cleaning -- 2.3 Merging -- 3 Exploratory Data Analysis and Hypothesis Formulation -- 4 Hypotheses Assessment -- 4.1 Titles Per Region -- 4.2 Title's Success -- 5 Conclusions -- References -- Impact of COVID-19 and Rapid Response of Small Restaurants in Thailand -- 1 Introduction
001445612 506__ $$aAccess limited to authorized users.
001445612 520__ $$aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 24, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
001445612 650_0 $$aArtificial intelligence$$xMarketing applications$$vCongresses.
001445612 650_0 $$aMarketing$$xTechnological innovations$$vCongresses.
001445612 650_6 $$aIntelligence artificielle$$xApplications en marketing$$vCongrès.
001445612 650_6 $$aMarketing$$xInnovations$$vCongrès.
001445612 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001445612 655_0 $$aElectronic books.
001445612 7001_ $$aReis, José Luís,$$eeditor.
001445612 7001_ $$aLópez, Eduardo Parra,$$eeditor.
001445612 7001_ $$aMoutinho, Luiz,$$eeditor.
001445612 7001_ $$aSantos, José Paulo Marques dos,$$eeditor.
001445612 77608 $$iPrint version:$$z981169267X$$z9789811692673$$w(OCoLC)1287923553
001445612 830_0 $$aSmart innovation, systems, and technologies ;$$v279.$$x2190-3026
001445612 852__ $$bebk
001445612 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-9268-0$$zOnline Access$$91397441.1
001445612 909CO $$ooai:library.usi.edu:1445612$$pGLOBAL_SET
001445612 980__ $$aBIB
001445612 980__ $$aEBOOK
001445612 982__ $$aEbook
001445612 983__ $$aOnline
001445612 994__ $$a92$$bISE