Intro
Preface
Contents
About the Editors
Artificial Intelligence Applied in Marketing
Forecasting Hotel-booking Cancelations Using Personal Name Records: An Artificial Intelligence Approach
1 Introduction
2 Literature Review
2.1 The Context of the Hospitality Industry
2.2 Demand and Cancelation Forecasting: Methods and Techniques
3 Methodology
3.1 Data Preparation
3.2 Models and Validation
4 Results for Cancelation Forecasting
5 Conclusions
References

Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence
1 Introduction
2 Theoretical Background
3 Experimental Study: Research Procedure and Results
3.1 Research Procedure
3.2 Results
4 Implications and Future Research
5 Conclusion
References
Find Me if You Can! Identification of Services on Websites by Human Beings and Artificial Intelligence
1 Introduction
2 Promoting Services on Company Webpages
3 Methodology
3.1 Empirical Context-Service Typology in the Field of Advanced Manufacturing

3.2 Applied Methods for Analyzing Webpages
3.3 Human Behavior: Manual Annotations
3.4 Web Analysis Using Artificial Intelligence
4 Findings
5 Outlook and Limitations
References
Under Which Conditions Are Humans Motivated to Delegate Tasks to AI? A Taxonomy on the Human Emotional State Driving the Motivation for AI Delegation
1 Introduction
2 The Appreciation and Denial of AI Services
3 Emotions and Decision-Making
4 Linking AI Delegation to Emotional States
5 A Taxonomy on Human Motivation to Delegate Tasks Towards AI
6 Conclusion
References

Roadmapping Collaborative Exploitation and Marketing of an AI-Based Knowledge Platform
1 Introduction
2 Related Research
3 Collaboration-Oriented Roadmapping
3.1 Preference Elicitation and Collaborative Roadmapping Diagram Building
3.2 The Role of Real Options in the Roadmapping Process
3.3 Applying the Roadmapping Diagram to Marketing Action Planning
4 Summary and Conclusions
References
Business Intelligence Databases and Marketing
Does Concept Recall in Brand Image Show High Loyalty? An Experimental Study on the Apple MacBook
1 Introduction

2 Literature Review and Derivation of Hypothesis
3 Method
3.1 Survey
3.2 Verification
4 Results
5 Practical Implications and Limitations
References
What Makes a Movie Get Success? A Visual Analytics Approach
1 Introduction
2 The Datasets
2.1 Filtering
2.2 Cleaning
2.3 Merging
3 Exploratory Data Analysis and Hypothesis Formulation
4 Hypotheses Assessment
4.1 Titles Per Region
4.2 Title's Success
5 Conclusions
References
Impact of COVID-19 and Rapid Response of Small Restaurants in Thailand
1 Introduction