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001445724 020__ $$a9783030898830$$q(electronic bk.)
001445724 020__ $$a3030898830$$q(electronic bk.)
001445724 020__ $$z9783030898823
001445724 020__ $$z3030898822
001445724 0247_ $$a10.1007/978-3-030-89883-0$$2doi
001445724 035__ $$aSP(OCoLC)1309131631
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001445724 049__ $$aISEA
001445724 050_4 $$aHF5411$$b.A33 2020
001445724 08204 $$a658.8$$223/eng/20220415
001445724 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(2020 :$$cOnline)
001445724 24510 $$aFrom micro to macro :$$bdealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference /$$cFelipe Pantoja, Shuang Wu, editors.
001445724 264_1 $$aCham :$$bSpringer,$$c[2022]
001445724 264_4 $$c©2022
001445724 300__ $$a1 online resource :$$billustrations (some color).
001445724 336__ $$atext$$btxt$$2rdacontent
001445724 337__ $$acomputer$$bc$$2rdamedia
001445724 338__ $$aonline resource$$bcr$$2rdacarrier
001445724 4901_ $$aDevelopments in marketing science: proceedings of the Academy of Marketing Science,$$x2363-6173
001445724 506__ $$aAccess limited to authorized users.
001445724 520__ $$aThe focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
001445724 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 15, 2022).
001445724 650_0 $$aMarketing$$vCongresses.
001445724 650_6 $$aMarketing$$vCongrès.
001445724 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001445724 655_7 $$aConference papers and proceedings.$$2lcgft
001445724 655_7 $$aActes de congrès.$$2rvmgf
001445724 655_0 $$aElectronic books.
001445724 7001_ $$aPantoja, Felipe,$$eeditor.
001445724 7001_ $$aWu, Shuang,$$eeditor.
001445724 77608 $$iPrint version:$$z3030898822$$z9783030898823$$w(OCoLC)1269098856
001445724 830_0 $$aDevelopments in marketing science: proceedings of the Academy of Marketing Science.$$x2363-6173
001445724 852__ $$bebk
001445724 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-89883-0$$zOnline Access$$91397441.1
001445724 909CO $$ooai:library.usi.edu:1445724$$pGLOBAL_SET
001445724 980__ $$aBIB
001445724 980__ $$aEBOOK
001445724 982__ $$aEbook
001445724 983__ $$aOnline
001445724 994__ $$a92$$bISE